Marketing Manager ( Email Marketing – Automation ) CRM
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Location
West London
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Sector:
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Job Type:
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Salary:
£50,000 to £55,000
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Contact:
Karl Ramsaran
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Contact Email:
kramsaran@vmagroup.com
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Job Ref:
KR227788
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Published:
over 2 years ago
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Expiry Date:
2021-10-29
Marketing Manager ( Email Marketing – Automation ) CRM
£50,000 - £55,000 plus incredibly benefits
Looking for a challenge in one of the world’s largest airfreight logistics organisation and a FTSE 100 company?
This is an exciting opportunity to join an award-winning marketing and communications department. A fun and hard-working team, they come from a range of industries. Reporting to the Head of Marketing and External Communications; this role will lead the development of their email marketing strategy and take on a key leadership position within the marketing and external communications team.
Key Responsibilities:
- Lead the development of their email marketing strategy, growing the success of their current activity, to ensure email remains a key channel through which to drive sales and brand engagement.
- Oversee the development and maintenance of the CRM database and email automation platform (Pardot / Salesforce).
- Build automated programmes for lead generation, onboarding, lead nurture, sales conversion and engagement.
- Work closely with sales and business management to understand the target audience and product offering to ensure that the value proposition is effectively communicated across all email comms.
- Oversee all aspects of deployment - building emails, creating audience segments, developing automated journeys, analysis and optimisation.
- Create and implement a CRM journey plan that enhances the customer cycle, evolving our contact strategy, developing our technology capabilities and measurement
Knowledge & Skills:
- Demonstrated success working in email marketing, developing targeted communications.
- Demonstrable experience working with email platforms (preferably Pardot or Marketing Cloud) and HTML.
- Well versed in the development and maintenance of CRM databases and email automation platform.
- People-management experience; motivating and developing a team to drive business outcomes whilst retaining an important focus on employee wellbeing and engagement