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Marketing Manager – Digital Services

Marketing Manager – Digital Services

  • Location

    London

  • Sector:

    Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £60,000

  • Contact:

    Jimmy Ingram

  • Contact Email:

    jingram@vmagroup.com

  • Job Ref:

    EL914363

  • Published:

    7 months ago

  • Expiry Date:

    2020-04-03

  • Consultant:

    #

Are you a tech-savvy B2B marketer with experience of working in a large, matrixed, multi-national organisation? 

Are you an ambitious, self-starter with a “can-do” attitude, adept at managing and influencing senior stakeholders?

This is an exciting opportunity for a Digital Marketing Manager to develop and lead all marketing activity for its digital practice.  The role is broad: from competitive analysis and strategic development of impactful multi-channel, multi-stakeholder marketing activity, through to execution, analysis and improvement – all in a bid to strengthen perception as the organisation at the forefront of all things digital.

Key Responsibilities:

  • Develop and implement a business development and strategic marketing plan, pulling together resources from across the business and 3rd party agencies
  • Shape and build the organisation’s digital reputation in the market, helping embed digital at the core of daily activity
  • Plan and implement client strategies – identifying key clients, developing client plans and driving and monitoring progress
  • Review new propositions and advise on appropriate marketing and business development tactics
  • Identify and target key influencers, press and media relations, winning awards, securing high profile speaking slots, creating impactful thought-leadership programmes, and developing alliance marketing programmes with a small number of collaborators
  • Develop digital/ online marketing campaigns (including paid media/ social)
  • Together with the internal communications team, develop and implement a cohesive engagement programme to equip all employees with the messages and confidence to tell and share the Digital story. This could include Town halls, TED-talk style events and Webinars.
  • Competitor analysis and monitoring

Skills and Requirements:

  • Proven B2B digital marketing experience, gained in a complex multi-national organisation (such as Technology, Professional / Financial Services or Consulting)
  • Previous experience in digital innovation and transformation
  • Good commercial awareness coupled with creativity and an eye for innovation
  • Highly motivated, willing to take on new challenges and comfortable in an ever changing, complex/ matrixed organisation
  • Strong communication, advanced writing and organisational skills
  • Ability to make connections, build relationships and work collaboratively
  • Ability to prioritise and manage multiple activities
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