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Marketing Manager

Marketing Manager

  • Location

    London

  • Sector:

    Marketing, Digital

  • Salary:

    £60,000 - £70,000 + Benefits

  • Contact:

    Jack Pascoe

  • Contact Email:

    jpascoe@vmagroup.com

  • Contact phone:

    020 7436 4243

  • Job Ref:

    JP916277

  • Published:

    over 1 year ago

  • Expiry Date:

    2023-02-06

  • Consultant:

    ConsultantDrop

​This an amazing opportunity for a talented marketer to join a UK-based, hyper-growth software company. To devise, lead, and execute the marketing strategy.

Our client’s software uses Artificial Intelligence (AI) to enable humans to interact with computers and machines through the use of natural language. The client has a focus towards FS&I, Healthcare, Retail and Utility companies in the UK and North America.

ABOUT THE ROLE:

The organisation is looking for a highly talented individual who is passionate about marketing and to help take marketing to the next level and expand globally.

The Marketing Manager will be responsible for creating lead generation campaigns, creating content, lead nurture emails, social media presence, website and communication workflows, therefore exceptional and articulate use of English is required.

In addition, a thorough understanding of marketing qualified lead (MQL) creation and funnel management is a must and the marketing manager will be required to work closely with the marketing agency partners for specific skills to support the marketing strategy

RESPONSIBILITIES:

  • Input to and creation of the ongoing marketing strategy including a monthly marketing calendar to define activities across

  • Website - including new content creation, SEO optimization & PPC plan

  • Content creation - including e-books, blogs, infographics, animations, videos

  • Social Media Management - ensuring optimisation of awareness through social platforms

  • Events - Planning and coordination of events and webinars

  • Lead nurture - email marketing to nurture and develop engagement with enquiries through MQL

WHO WE ARE LOOKING FOR:

  • Someone who has a passion for software/technology as well as experience in this field

  • Extremely organised & detail orientated - creative with a can-do attitude.

  • At least 5 years of previous relevant work experience.

  • Skilled writer with the ability to really understand the pain points of the business’ clients when drafting blogs, eBooks & social media.

  • Digital content experience, including social media management & SEO.

  • Experience planning & delivering targeted marketing campaigns using marketing automation tools

  • Ability to deal directly with clients to support marketing activities.

  • Excellent communicator & confident decision-maker.

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