​Marketing Lead

Great opportunity for an experienced Marketing Lead to join a sustainability focused, scale up business solutions firm on a permanent basis.

The successful candidate will be responsible for developing and executing integrated marketing campaigns to drive brand awareness and B2B customer engagement.

Hybrid working: 3 or 4 days in West London office, 1 or 2 from home.

Roles & responsibilities:

• Annual Marketing Plan Development: Own and create the annual marketing plan, setting out clear strategies and goals for the year

• Brand Ambassadorship: Act as a guardian of the new brand, ensuring that all materials and communications are consistent with our brand standards

• Marketing Collateral Management: Linked to the role in upholding and championing brand consistency across marketing materials and customer touchpoints

• Web Estate Management: Oversee the design, development and ongoing maintenance of our new web estate, ensuring a user-friendly and seamless experience across our digital platforms

• Cross-Functional Collaboration: Work collaboratively with teams across various departments, including leadership, investment, development, asset management, energy and sales, as well as our European operations

• Regional Integration and Brand Consistency in Europe: Oversee the integration and localisation of our European marketing materials

• Content Creation and Management: Craft and manage content plans and campaigns which are tailored to engage our target audience and address our commercial objectives

• Sustainability and Corporate Social Responsibility (CSR): Own the responsibility of integrating, tracking and articulating our sustainability and CSR activities within the marketing strategy

• Event Management and Coordination: Lead the organisation of corporate events aimed at establishing and enhancing brand visibility, networking with peers and potential partners

• CRM Custodianship: Act as the primary custodian for our CRM initiatives

• Market Research: Conduct thorough market research to gain a deep understanding of the market landscape, identifying emerging trends, opportunities and challenges

• Stakeholder Relationship Management: Build and maintain strong relationships with key stakeholders, partners and customers, fostering collaboration and mutual growth

• Analytics Oversight and Digital Governance: Oversee governance and accountability of all digital marketing activities, ensuring effective management and clear demonstration of return on investment (ROI) for digital initiatives.

Skills & experience:

• Digital Marketing and Website Management

• Marketing Material Production

• Brand Management

• Design Skills

• Content Management

• Analytics and ROI Assessment

• Event Management

• Budget Management

• Strategy Development

• Market Research

• Teamwork and Innovation

• Digital Expertise

• Preferably, background in related industries or startup businesses that have established a strong presence in new sectors. Understanding of the unique challenges and opportunities in these areas is crucial. 

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Performance bonus

• Generous pension provision

• Hybrid working arrangements 

 If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com