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Marketing Lead

Marketing Lead

  • Location

    West London

  • Sector:

    Marketing

  • Job Type:

    Permanent

  • Salary:

    £60,000 - £65,000 + Bonus

  • Contact:

    Gabriel Charles

  • Contact Email:

    gcharles@vmagroup.com

  • Contact phone:

    07789873850

  • Job Ref:

    GC916797

  • Published:

    about 1 month ago

  • Expiry Date:

    2024-04-14

  • Start Date:

    ASAP

  • Consultant:

    ConsultantDrop

Marketing Lead

Great opportunity for an experienced Marketing Lead to join a sustainability focused, scale up business solutions firm on a permanent basis.

The successful candidate will be responsible for developing and executing integrated marketing campaigns to drive brand awareness and B2B customer engagement.

Hybrid working: 3 or 4 days in West London office, 1 or 2 from home.

Roles & responsibilities:

  • Annual Marketing Plan Development: Own and create the annual marketing plan, setting out clear strategies and goals for the year

  • Brand Ambassadorship: Act as a guardian of the new brand, ensuring that all materials and communications are consistent with our brand standards

  • Marketing Collateral Management: Linked to the role in upholding and championing brand consistency across marketing materials and customer touchpoints

  • Web Estate Management: Oversee the design, development and ongoing maintenance of our new web estate, ensuring a user-friendly and seamless experience across our digital platforms

  • Cross-Functional Collaboration: Work collaboratively with teams across various departments, including leadership, investment, development, asset management, energy and sales, as well as our European operations

  • Regional Integration and Brand Consistency in Europe: Oversee the integration and localisation of our European marketing materials

  • Content Creation and Management: Craft and manage content plans and campaigns which are tailored to engage our target audience and address our commercial objectives

  • Sustainability and Corporate Social Responsibility (CSR): Own the responsibility of integrating, tracking and articulating our sustainability and CSR activities within the marketing strategy

  • Event Management and Coordination: Lead the organisation of corporate events aimed at establishing and enhancing brand visibility, networking with peers and potential partners

  • CRM Custodianship: Act as the primary custodian for our CRM initiatives

  • Market Research: Conduct thorough market research to gain a deep understanding of the market landscape, identifying emerging trends, opportunities and challenges

  • Stakeholder Relationship Management: Build and maintain strong relationships with key stakeholders, partners and customers, fostering collaboration and mutual growth

  • Analytics Oversight and Digital Governance: Oversee governance and accountability of all digital marketing activities, ensuring effective management and clear demonstration of return on investment (ROI) for digital initiatives.

Skills & experience:

  • Digital Marketing and Website Management

  • Marketing Material Production

  • Brand Management

  • Design Skills

  • Content Management

  • Analytics and ROI Assessment

  • Event Management

  • Budget Management

  • Strategy Development

  • Market Research

  • Teamwork and Innovation

  • Digital Expertise

  • Preferably, background in related industries or startup businesses that have established a strong presence in new sectors. Understanding of the unique challenges and opportunities in these areas is crucial. 

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

  • Competitive salary

  • Performance bonus

  • Generous pension provision

  • Hybrid working arrangements 

 If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com