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Lead Insights Manager - FMCG

Lead Insights Manager - FMCG

  • Location

    West London

  • Sector:

    Digital , Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £65,000 plus generous benefits

  • Contact:

    Elinor Lara

  • Contact Email:

    elara@vmagroup.com

  • Job Ref:

    EL914814

  • Published:

    9 months ago

  • Expiry Date:

    2020-03-19

  • Consultant:

    #

A leading FMCG organisation is urgently looking to recruit an experienced Lead Insights Manager to join its team.  The successful candidate will bring a wealth of experience in consumer, shopper, category and market insight to this strategic and multi-faceted role.

Key responsibilities:

  • To provide strategic directions and recommendations on how to grow/improve the health of the UK business and drive the categories using consumer, shopper, and market insight
  • To report market performance to the business, presenting monthly to the UK business and providing business insights and recommendations
  • To provide analysis and insight to help the business respond to key in market challenges or growth opportunities at a category and brand level.
  • To lead the delivery of cross-functional workshops with the local senior team to identify the business drivers and align on action plans.
  • To define, develop and execute the insight learning plan for UK business.
  • To ensure best in class activation of initiatives in market via effective monitoring and management of KPIs (i.e. NPD, advertising).
  • To effectively manage & lead the relationship with the local affiliates of the retail scanning and consumer panel agencies.
  • To effectively manage the Insights budget including resources to deliver the best ROI.
  • Manage, coach and develop 2 direct reports.

 

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