Primary role purpose:

Defining, implementing and managing the overall company’s digital marketing strategy.

Evaluating and managing the corporate digital marketing ecosystem.

Accountable for delivering and maintaining a consistent and up-to-date corporate narrative (content) across all digital channels, growing and engaging digital audiences, while managing a team of expert marketers.

Establishing a robust measurement framework to support ongoing improvements in engagement and communication.

Acting as a consultant, champion and thought leader on digital marketing for the Business Units and across the organisation, helping them leverage best practice to commercial advantage and create efficiencies.

Collaborating regularly with the Product Group on route-to-market strategies and projects.

Identifying the best platforms, tools and systems to support the overall digital marketing and communications strategies and partnering with IT to implement.

Collaborating and working with the Corporate Marketing Team and key stakeholders to deliver integrated strategies.

JOB REQUIREMENTS

Key Responsibilities:

Digital Marketing Strategy

Define a digital marketing strategy that addresses:

Corporate and BU strategic objectives.

Key stakeholders across all segments (Customers, Employees, Investors, Media, Government, Regulators and HR).

Our digital ecosystem requirements based upon our users and their specific needs when engaging with our client globally.

Websites

Strong experience of delivering corporate and B2B website projects aligned with the right social and sales channels.

Clear understanding and experience of working with agencies and internal IT teams to deliver successfully.

Manage web development team – setting a clear standard for quality, optimisation and online best practice.

Liaise with the business units to develop meaningful, targeted website campaigns that integrate across multiple channels and drive conversions.

Produce and lead overall strategy for all public-facing websites and extranets; Support Internal Comms on the intranet

Devise strategies to drive traffic to the website, including organic SEO and PPC, where and when applicable

Use web analytics to improve usability, design, content and utilise them to adapt strategic initiatives driven from Central Departments or Business Units.

Educate stakeholders on insights derived from analytics, pertaining to their area of the business to drive smarter decision-making and real-time adjustments in strategy

Email Marketing

Manage CRM Specialist to develop and execute an effective email marketing strategy

Be a contributing expert to the GDPR governance committee

Provide leadership to the CRM, content and web development teams throughout the email campaign process end-to-end including: creative, email content / messaging development, campaign execution, analytics, and reporting

Work collaboratively throughout the business to develop messaging/content campaigns that drive opens, clicks and loyal recipients

Social Media

Manage Digital Content Manager to innovate and drive our clients approach to Social Media, working with the BU Heads of Marketing and Director of PR to maintain industry-leading presence

Develop a social media advocacy strategy that encourages employee participation and balanced by solid governance

Engage stakeholders in analysis on social media performance and recommendations for enhancing effectiveness

Virtual content

Manage developer team responsible for digital content and VR simulations which support exhibitions and sales engagements.

Engage with Business Units to understand, synthesise and prioritise requirements.

 General

Consultant to the global business on all things digital marketing, allotting time to help resolve issues across the business and collaborate on approaches

Responsible for planning and budgetary control of all digital marketing activity within the department

Exciting IC Manager opportunity with a well-known transport brand creating new ways of communicating and engaging their diverse audience of 5,000 employees across the country.

Key projects will be rolling out a new group-wide intranet.

Creating new ways of working.

Working with senior leaders to create more visibility for them throughout the business.

Using the employee survey to create new exciting ways to communicate and engage.

Being the eyes and the ears of the organisation.

You will be responsible for the internal magazine.

Will require someone who loves people and has the ability to network at all levels.

Writing to a high level and at a pace will be key.

The ability to translate jargon heavy information from heads of departments and turn it into interesting employee stories.

The ability to ‘internal comms it’.

Things can change quickly so the ability to think fast and problem solve will be vital.

A CAN do attitude and a want to learn making the most of training and experience in the wider team.

Team player.

Looking for large organisation experience.

Transport sector experience will help though we are open on sector backgrounds.

Looking to move fast and shortlist for Thursday the 6^th of December, though feel free to apply after this date if you feel this is the role for you.

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VMAGROUP is a leading international interim and permanent recruitment and executive search specialist for communications, digital and marketing. Specialist practices cover internal and change communications, external communications, investor relations, public affairs, marketing, digital and agency services.

VMAGROUP has an international presence with five offices across Europe. We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry supporting planning and decision-making.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.