Are you a strong Digital Marketing professional with Education or Travel sector experience? Are you a dynamic self-starter who has 2-3 years of experience and is ready to take on more responsibility while working for a highly commercial marketing team? VMAGROUP are working with a private education provider to find a Digital Marketing Executive. Working with the Digital Marketing Manager, the successful candidate will be responsible for implementing digital marketing activities to maximise direct customer conversion, increase customer engagement and implement a coherent digital strategy across the group. This opportuity is likely to lead to a permanent position for the right candiate, so if this sounds like you, apply now!

The Digital Marketing Executive will be responsible for:  

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

 Person Specification for the Digital Marketing Executive:

• 1-3 years previous experience of working in a marketing role
• Sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills.
• Experience using MailChimp or other email marketing systems.
• Experience in producing marketing collateral such as brochures, flyers and presentations
• Experience in creating and delivering tactical marketing plans
• Evidence of using evidence and metrics to guide marketing activity
• Has a highly organised approach to work
• A positive, ‘can-do’ approach to work
• Flexible and able to adapt to changing priorities
• Committed to producing the work of the highest standard and to deadlines
• Resilience and tenacity
• An understanding of the key principles of successful marketing concepts
• Excellent verbal and written communication skills
• Excellent interpersonal skills with the ability to engage with a diverse range of stakeholders
• Excellent time and project management skills with the ability to juggle a range of competing demands;
• Able to build relationships and work across teams
• Able to work collaboratively and on own initiative