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Head of Social Media - Luxury eCommerce Brand

Head of Social Media - Luxury eCommerce Brand

  • Location

    London

  • Sector:

    Digital , Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £55,000 - £65,000 plus bonus

  • Contact:

    Jimmy Ingram

  • Contact Email:

    jingram@vmagroup.com

  • Job Ref:

    JI914976

  • Published:

    about 1 month ago

  • Expiry Date:

    2020-07-07

  • Consultant:

    #

Head of Social Media - Luxury eCommerce Brand

  • Newly Created To Drive Growth
  • London Head Office
  • Global Role

A unique opportunity has arisen to join this high-growth and successful brand in the midst of global expansion.

Reporting to the CMO you will take ownership of the Social function, developing and implementing a cross-platform social media strategy to increase brand awareness, media coverage and traffic.

Responsibilities will include:

  • Plan and execute successful social media and influencer campaigns.
  • Ongoing community management across a range of social media platforms, and other developing social media channels via organic and paid social activity.
  • Develop social media output and multimedia capability to support more meaningful conversations with key audiences and increase followers.
  • Work closely with key marketing team members to produce written content for all online platforms.
  • Publish, repurpose content across approved central social media brand platforms (e.g. copy, articles, photography, video etc).
  • Lead community management across all central brand social media platforms
  • Set up and maintain social media sales channels.
  • Monitor and maintain the digital communications planner and lead weekly planning and insight meetings
  • Work with members of the digital and communications team to plan, create and delivery highly-engaging, creative and informative organic content across all brand social media platforms.
  • Optimise content for each distinct channel, whether content is written, photography, video or testimonial led.
  • Ensure content has a high visual and influential impact
  • Conduct ongoing research to identify audience needs, desires and satisfaction.
  • Coordinate paid activity with external suppliers (media agency).
  • Lead content gathering and placement at events.
  • Use Google Analytics, Meltwater and other data sources to assess impact efficiency of social media activity.
  • Monitor SEO and user engagement and suggest content optimisation.
  • Review reports, analyse and optimise paid activity, with a ‘test, learn and refine’ approach to future improvements.

Successful candidates will have extensive experience creating social strategies for luxury and lifestyle brands, ideally gained in a high-growth entrepreneurial environment.

  • Proven experience of managing social media campaigns and longer-term strategies, ideally in the Luxury or Lifestyle sector.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Excellent knowledge of SEO and web traffic metrics.
  • Experience of working with external agencies.
  • Excellent knowledge of marketing principles and brand management.
  • Ability to develop and execute a blended organic and paid social strategy to drive both brand awareness and orders.
  • Strong writing skills with ability to produce compelling copy.
  • Comfortable with social media tools like Buffer and Lumen5.
  • Proven ability for photo and video-editing experience.
  • Expertise with social listening and community management.
  • Ability to grasp future trends in digital technologies and act proactively.
  • Experience of managing and writing content.
  • Commercial mindset with the ability to think and act strategically.
  • High attention to detail, methodical approach and resourceful.
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