Head of Social Media - Luxury eCommerce Brand

• Newly Created To Drive Growth
• London Head Office
• Global Role

A unique opportunity has arisen to join this high-growth and successful brand in the midst of global expansion.

Reporting to the CMO you will take ownership of the Social function, developing and implementing a cross-platform social media strategy to increase brand awareness, media coverage and traffic.

Responsibilities will include:

• Plan and execute successful social media and influencer campaigns.
• Ongoing community management across a range of social media platforms, and other developing social media channels via organic and paid social activity.
• Develop social media output and multimedia capability to support more meaningful conversations with key audiences and increase followers.
• Work closely with key marketing team members to produce written content for all online platforms.
• Publish, repurpose content across approved central social media brand platforms (e.g. copy, articles, photography, video etc).
• Lead community management across all central brand social media platforms
• Set up and maintain social media sales channels.
• Monitor and maintain the digital communications planner and lead weekly planning and insight meetings
• Work with members of the digital and communications team to plan, create and delivery highly-engaging, creative and informative organic content across all brand social media platforms.
• Optimise content for each distinct channel, whether content is written, photography, video or testimonial led.
• Ensure content has a high visual and influential impact
• Conduct ongoing research to identify audience needs, desires and satisfaction.
• Coordinate paid activity with external suppliers (media agency).
• Lead content gathering and placement at events.
• Use Google Analytics, Meltwater and other data sources to assess impact efficiency of social media activity.
• Monitor SEO and user engagement and suggest content optimisation.
• Review reports, analyse and optimise paid activity, with a ‘test, learn and refine’ approach to future improvements.