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Head of Marketing – Premium Retail Brand

Head of Marketing – Premium Retail Brand

  • Location

    London

  • Sector:

    Communications, Digital , Marketing

  • Job Type:

    Permanent

  • Salary:

    £65,000 - £70,000 plus bonus and benefits

  • Contact:

    Jimmy Ingram

  • Contact Email:

    jingram@vmagroup.com

  • Job Ref:

    JI914990

  • Published:

    3 months ago

  • Expiry Date:

    2020-07-07

  • Consultant:

    #

  • Newly Created Leadership Position
  • Premium Highstreet Retail Brand
  • Drive Sales & Customer Engagement 

A highly respected premium retail brand is seeking a senior marketing leader to support the business achieve ambitious sales goals and drive increased customer engagement. 

Reporting to the CMO, this is a key hands-on leadership role managing a small team and external agencies. You will have full accountability for the end-to-end marketing strategy across multiple functions including E-Commerce, Brand, Customer Service, Internal Communications and Product.

  • Create and own the annual and quarterly marketing activation calendars.
  • Lead the business to marketing success by identifying goals, taking accountability for the team’s delivery on sales goals and brand health metrics.
  • Develop and deliver E-Commerce strategy and tactical plans to drive sales.
  • Identify creative solutions to grow brand affinity, leading the delivery and reporting.
  • Lead and execute the marketing team’s vision strategy for product promotions, price and packaging solutions through clear and unifying communications.
  • Act as the customer champion – dive deep into the data insights and lead the business through an understanding of behaviour, ensuring customers feedback is heard across the business.
  • Local marketing – proactively support retail business through annual and ad-hoc marketing plans.
  • Identify opportunities to improve marketing effectiveness though analysis and process design and improvements.
  • Innovation – lead the business with best in class marketing, identifying new solutions, with a ‘test and learn’ approach
  • Deliver best in class marketing, inspiring and coaching a small internal team and creative partners,

Successful candidates will have extensive end-to-end marketing experience gained in a fast paced, multi-site retail environment. 

  • Strategic, analytical, logical and data-driven
  • Proven experience of brand and creative development, digital, PR and POS
  • Experience leading and coaching a team with different marketing functions
  • Strong communication and stakeholder management skills
  • Strong commercial awareness
  • High-level of creativity and energy, with the ability to inspire, engage and influence  
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