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Head of Marketing & Communications – Leading Charity

Head of Marketing & Communications – Leading Charity

  • Location

    Bristol

  • Sector:

    Digital , Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £50,000 (possible 4 day week)

  • Contact:

    Lucy Cairncross

  • Contact Email:

    lcairncross@vmagroup.com

  • Job Ref:

    JM915001

  • Published:

    3 months ago

  • Expiry Date:

    2020-08-14

  • Consultant:

    #

Closing date Friday 14th August

  • Report to CEO
  • Remote working – 1 day p/week office based, located just outside of Bristol
  • Lead Marketing & Communications 

A highly respected charity is seeking a senior marketing leader to drive a step-change in public awareness, increasing member engagement through the creation of innovative and effective communications.

Reporting to the CEO and managing a small team, the Head of Marketing and Communications will sit on the leadership team with full responsibility for developing and executing a marketing and communications strategy;

  • Management and creative leadership of the brand, and development of information products and services.
  • Oversee all PR activities and programmes
  • Develop and deliver a digital strategy
  • Work with income generation team to deliver a supporter acquisition programme, ensuring the highest standard of quality and compliance in data management
  • Champion and lead brand portfolio strategy
  • Deliver the annual marketing activity calendar of digital and offline campaigns and activities
  • Lead on the creation and development of printed materials for older, less digitally engaged beneficiaries
  • Develop and deliver all volunteering, partnership, and supporter communications
  • Develop and deliver the charities content strategy
  • Management of the press office function. Development and delivery of media relations activity, leading a profile-raising programme of media outreach to reposition the charity as a key voice on the national stage
  • Curate relationships with key journalists in the health sector
  • Inspire, lead and manage the Marketing and Communications Team, creating a positive and resilient culture
  • Lead internal communications strategy, monitoring and promoting levels of employee engagement, helping share information between departments
  • Work in partnership with external agencies where appropriate, managing the relationship and delivering to the brief on all design aspects
  • Monitor charity sector and communications industry trends, while researching consumer behaviour, to identify new opportunities to engage people.

Successful candidates will be ‘hands-on leaders’ with extensive experience delivering a          marketing and communications plan in a consumer or Not for profit environment.

  • Deep knowledge of different digital media channels and content formats, with press office oversight
  • Experience of leading multi-function teams through change, and supporting behaviour and cultural change
  • Experienced line manager, with strong stakeholder management skills and the ability to negotiate, solve problems and agree consensus.
  • “Can do”; solutions-focused; keen to measure and prove impact
  • Highly organised with strong project management skills, and a creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships.
  • Strategic thinker with the ability to adapt and drive innovation in an operational environment, leading on planning and co-ordination
  • Strong understanding of where / how to collate data, good level of analysis and ability to use insight to inform decisions
  • Excellent communication skills, both written and verbal for a variety of audiences
  • Demonstrable experience of planning, implementing and evaluating successful marketing and communications campaigns
  • Strong digital strategy and implementation skills
  • Strong media relations skills, experience of working with specialist and national news media
  • Sensitivity to political audiences and other key stakeholders such as members of the Royal Family
  • A pragmatist with a natural ability to problem-solve, be flexible, diplomatic and assertive with good negotiating and prioritisation skills
  • Ability to set measurable objectives, evaluate and continuously improve activity
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