Head of Marketing & Communications

Exclusive opportunity for an experienced Head of Marketing & Communications to join a global membership organisation. 

The successful applicant will have responsibility for the creation, development, implementation and measurement of the organisation’s marketing and communications strategies and plans, and accountability for delivering an effective and continuously improving member experience based on data-driven insights and a digital-first member experience.  

Central London based, hybrid working – 2/3 days in office, 2/3 from home 

Role & Responsibilities: 

• Develop & deliver a progressive marketing and communications strategy

• Develop the organisation’s member-first digital strategy

• Deliver a strategic approach to our communications, focused on proactive, high-quality, relevant initiatives among target stakeholders

• Lead a team of in house marketing professionals and also oversee additional agency relationships

• Support in the development of the organisation’s brand strategy

• Manage organisation's website, ensuring content is best in class across on and offline marketing channels

• Manage and develop the organisation’s media relations and reputation management

• Oversee production and delivery of a monthly magazine, annual report and ad hoc thought leadership

• Develop an effective strategic content framework across the organisation

• Oversee the organisation’s conference & events calendar

• Manage marketing budget to ensure cost efficiency 

Skills and Experience: 

• Graduate or postgraduate marketing/communications qualification or equivalent

• Significant marketing and communications experience, including in strategy

• Management and leadership of creative teams, including attracting and retaining key talent, coaching and managing performance

• Selection and management of external agencies

• Building and scaling cross-functional marketing programmes and campaigns

• Digital marketing expertise, using data and metrics to measure impact and drive improvements

• Experience working in professional membership organisations  

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs: 

• Competitive salary

• Performance bonus

• Hybrid working

• A flexible, diverse and inclusive working culture

• 25 days holiday per annum

• Great opportunities to develop and progress in your career

• Generous pension plan

• Medical insurance

• Employee assistance program

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

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