Head of Marketing & Communications
Exclusive opportunity for an experienced Head of Marketing & Communications to join a global membership organisation.
The successful applicant will have responsibility for the creation, development, implementation and measurement of the organisation’s marketing and communications strategies and plans, and accountability for delivering an effective and continuously improving member experience based on data-driven insights and a digital-first member experience.
Central London based, hybrid working – 2/3 days in office, 2/3 from home
Role & Responsibilities:
Develop & deliver a progressive marketing and communications strategy
Develop the organisation’s member-first digital strategy
Deliver a strategic approach to our communications, focused on proactive, high-quality, relevant initiatives among target stakeholders
Lead a team of in house marketing professionals and also oversee additional agency relationships
Support in the development of the organisation’s brand strategy
Manage organisation's website, ensuring content is best in class across on and offline marketing channels
Manage and develop the organisation’s media relations and reputation management
Oversee production and delivery of a monthly magazine, annual report and ad hoc thought leadership
Develop an effective strategic content framework across the organisation
Oversee the organisation’s conference & events calendar
Manage marketing budget to ensure cost efficiency
Skills and Experience:
Graduate or postgraduate marketing/communications qualification or equivalent
Significant marketing and communications experience, including in strategy
Management and leadership of creative teams, including attracting and retaining key talent, coaching and managing performance
Selection and management of external agencies
Building and scaling cross-functional marketing programmes and campaigns
Digital marketing expertise, using data and metrics to measure impact and drive improvements
Experience working in professional membership organisations
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
A flexible, diverse and inclusive working culture
25 days holiday per annum
Great opportunities to develop and progress in your career
Generous pension plan
Employee assistance program
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: firstname.lastname@example.org
VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.