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Head of Marketing

Head of Marketing

  • Location

    Hampshire

  • Sector:

    Marketing & Digital

  • Job Type:

    Permanent

  • Salary:

    £100,000 - £110,000 + Bonus & Car Allowance

  • Contact:

    Gabriel Charles

  • Contact Email:

    gcharles@vmagroup.com

  • Job Ref:

    GC 917121

  • Published:

    about 1 month ago

  • Expiry Date:

    2025-07-19

  • Consultant:

    ConsultantDrop

Head of Marketing

Exclusive opportunity for an experience Head of Marketing to a leading UK healthcare organisation on a permanent basis. This is a pivotal role overseeing both B2C and B2B campaigns, digital performance, and CRM-led growth. The ideal candidate is a hands-on marketing leader with a broad generalist skillset and a strong commercial mindset.

The successful candidate will drive acquisition, retention, and engagement across online and offline channels, lead a skilled in-house team, and collaborate closely with sales, product, and operations to drive measurable business impact.

Hampshire: Hybrid working – 2 days in office, 3 from home

£100k - £110k + Bonus & Car Allowance

Roles & responsibilities:

  • Own and lead the end-to-end marketing strategy across B2B and B2C customer segments.

  • Drive acquisition, conversion, and retention across digital (paid, SEO, social, content), CRM, and offline channels.

  • Build and evolve value propositions, messaging frameworks, and go-to-market plans for new and existing services.

  • Deliver integrated campaign plans across digital, direct marketing, PR, and events.

  • Lead marketing planning, budgeting, forecasting, and performance tracking against KPIs.

  • Oversee CRM strategy and customer lifecycle programmes to improve engagement and LTV.

  • Collaborate closely with sales to support lead generation, ABM, and campaign alignment.

  • Own key external relationships (e.g. agencies, media partners, event organisers).

  • Develop and coach a high-performing marketing team.

  • Ensure all activity adheres to relevant compliance and brand guidelines.

Skills & experience:

  • Proven experience leading marketing in a mid-to-large B2C and B2B environment, ideally within healthcare, wellbeing, insurance, or related sectors.

  • Highly commercial, data-literate and target-focused and comfortable setting and delivering against performance KPIs.

  • A digital native with broad channel experience: paid media, content, SEO, CRM, events, and offline campaigns.

  • Deep understanding of customer segmentation, funnel metrics, and ROI-led decision making

  • Strong experience leading proposition development and go-to-market strategy.

  • Skilled in CRM tools (e.g. Salesforce, HubSpot), performance reporting, and campaign automation.

  • A confident communicator and cross-functional collaborator, especially with sales and commercial teams.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

  • Competitive salary

  • Performance bonus

  • Car allowance

  • Generous pension provision

  • Hybrid working arrangements

  • Wide range of other benefits

  • Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

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