Excellent opportunity for an experienced Head of Marketing and Propositions to join a global membership institute.
The successful applicant will have responsibility for the creation, development, implementation and measurement of the institute’s marketing and propositions strategies and plans, and accountability for delivering an effective and continuously improving member experience based on data-driven insights and a digital-first member experience.
Leading an award-winning team of creative professionals and working with external partners where required, the role holder will build and sustain a product suite and a marketing and communications model that delivers against the institute’s member-centric purpose and values and fulfils the key objectives in the organisation’s annual corporate plan.
Highly flexible working with London office or remote (with monthly travel to London) option.
Role & Responsibilities:
Develop & deliver a forward-looking marketing and communications strategy, rooted in clear member propositions and an effective member experience & ‘need states’ approach
Anticipate and evolve member propositions to reflect the membership’s changing demographics & needs; ‘own’ and lead the institute’s products and product life cycles
Work with the Digital Strategist to deliver continuous development in the organisation’s member-focused digital strategy
Lead a team of award-winning creative professionals to excel & adapt to a changing environment; identify capacity and capability gaps, and an optimum model for in-house / agency balance; motivate the team with the aim of developing and retaining talent
Manage and develop the organisation’s brand strategy
Oversee all aspects of the Institute’s public online presence: pre-paywall website; all social media channels; member communications (incl. newsletters, campaigns, retention and renewal communications, online communities, etc)
Manage and develop the organisation’s media relations and reputation management (both opportunities and risks)
Oversee production and delivery of our monthly magazine, Annual Report and annual Impact Report
Develop and deliver a clear strategy for the e-library and resources as an accessible member benefit; execute plan for existing offline library assets and transition to fully online
Develop and embed an effective strategic content framework across the organisation (addressing creation, curation and distribution optimisation)
Oversee pre-qualification student acquisition and a clear strategy to re-establish the actuarial profession as an aspirational career choice
Oversee promotion for the institute’s extensive events programme, including approximately 200 online events per annum and three major hybrid conferences
Lead a rolling member insight programme, including an annual all-member survey, student surveys, new joiners, key member anniversaries, quarterly need states research, etc.
Ensure insights from quantitative and qualitative research are actioned within the organisation to improve the overall member experience
Manage portfolio of marketing and propositions budgets to ensure delivery on plan and value for money for members
Occasional travel may be required in the UK (London/Edinburgh/Oxford) and occasionally internationally
Skills and Experience:
10+ years’ marketing experience, including in marketing strategy and propositions development
Management and leadership of creative teams, including attracting and retaining key talent, coaching and managing performance
A track record of commerciality; ideally, evidence of applying commerciality appropriately in organisations with a social purpose
Selection and management of external agencies
Building, executing and scaling cross-functional marketing programmes and campaigns
Effective digital marketing
Using data and metrics to measure impact and drive improvements
Graduate or postgraduate marketing qualification (CIM PGdip or equivalent) or MBA
Experience working in professional membership organisations and / or with volunteers
An understanding of the sector, and / or the financial services sector
Key dimensions [e.g. number of staff directly managed, budget responsibilities, specific authority levels, types of decisions taken etc.]:
Financial – allocates and oversees the function’s budget, as well as for selected major programmes / projects
People management – leads a team of approximately 14 creative professionals, based in the London area
Strategy development and implementation – sets a clear marketing vision and delivers an operating model to ensure activities across the institute align
Senior stakeholder management, including our governing bodies
Leadership of specific strategic projects and initiatives, as required
High impact decisions that affect processes, strategies and ways of working across the entire organisation
Prioritises with finite resources across multiple plans / strategies with distinct targets
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
Competitive salary plus performance bonus
A flexible, diverse and inclusive working culture
25 days holiday per annum
Great opportunities to develop and progress in your career
Generous Pension Plan
Employee assistance program
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: firstname.lastname@example.org
VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
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