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Head of Marketing

Head of Marketing

  • Sector:

    Marketing

  • Job Type:

    Permanent

  • Salary:

    £80k - £100k + Bonus

  • Contact:

    Gabriel Charles

  • Contact Email:

    gcharles@vmagroup.com

  • Contact phone:

    07789873850

  • Job Ref:

    GC1099008

  • Published:

    about 1 month ago

  • Expiry Date:

    2022-06-24

  • Consultant:

    ConsultantDrop

​Exciting new opportunity to support the key group-level objectives of delivering exceptional customer experience and investor returns. This role will deliver our marketing activity across our operational and future neighbourhoods in order to support the company’s growth ambitions to drive total shareholder returns; at the same time protecting and enhancing the brand.

Role & Responsibilities:

  • Delivering a fully costed annual marketing strategy to promote our properties and services, setting out our plans and priorities at an asset level

  • Responsible for acquisition and retention marketing across our operational and future neighbourhoods

  • Supporting insight research and data to continue to inform our proposition and refine the strategic marketing approach across all our brands

  • Overseeing the management of the central website to drive applicant enquiries across all assets, flexing activity where necessary in response to asset performance

  • Supporting with actions related to brand direction of all consumer and place brands

  • Acting as support on brand creation for new brands as required

  • Ensuring our brand/s are appropriately embedded at all points of the customer journey

  • Directly support mobilisation of new assets through marketing

  • Acting commercially at all times; continually review the cost base and search for efficiencies in delivering ahead of forecast

  • Deliver against agreed KPIs and reporting to measure effectiveness of the brand and group marketing activity.

  • Accountable for tracking and managing the central and neighbourhood level budgets, POs, and Invoicing, ensuring effective, transparent, and accurate budgeting and invoicing processes

 Skills and Experience: 

  • Management of one Marketing Manager, one Digital & Performance Marketing Manager, plus one more Exec, to be appointed which will focus on data and insights to support the marketing function

  • Close working with the Operational team, especially the General Managers of the our neighbourhoods teams to agree marketing approach and strategy.

  • Close working with the Real Estate team to ensure the marketing approach aligns with our work on pricing

  • Working closely with the Content and Communications Leads to ensure all channels (online, PPC, social media, PR) are aligned

  • Identifying, appointing, managing and reviewing brand and marketing external agencies required to deliver integrated, multi-channel marketing campaigns 

 Qualifications & Experience:

  • Very experienced in marketing with experience of working with high-profile consumer brands / service industry organisations either in-house or through an agency

  • Excellent verbal and written communications skills

  • Experience in supporting the planning and delivery of strategic and fully integrated marketing plans

  • Proven track record in CRM

  • Educated to degree level 

Key Skills & Competencies:

The Head of Marketing will be a high performing individual that can deliver valuable insight and manage a varied workload. In addition, the following attributes are required:

  • Passionate to deliver insight and data driven marketing campaigns

  • Strong understanding of customer and market dynamics and drivers

  • A genuine desire to get involved in driving engagement in our current and potential neighbourhoods

  • Exceptional communication, creative, strategic, analytical and interpersonal skills

  • Positive attitude: a diligent multitasker able to prioritise and excel under pressure

  • A team player, with the ability to manage and motivate both upwards and downwards

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

  • Competitive salary plus performance bonus

  • A flexible, diverse and inclusive working culture

  • 25 days holiday per annum

  • Great opportunities to develop and progress in your career

  • Generous Pension Plan

If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: gcharles@vmagroup.com - 07789873850 

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