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Head of External Communications

Head of External Communications

​A high-profile transport organisation is seeking a strategic and experienced Head of External Communications to lead and deliver a multi-faceted external communications strategy to enhance and protect the reputation of the organisation.

The ideal candidate will have significant experience in leading communications in a consumer-facing business, during a period of significant change and will be comfortable operating in an issues-rich, multi-stakeholder environment.

Key responsibilities:

  • Develop and lead an integrated communications strategy to build and enhance the company’s reputation with passengers, generate positive press coverage and social media engagement, and ensure passenger awareness for major business priorities including service changes and projects.

  • Work with business partners, industry partners and other departments including Marketing and Internal Communications to develop, deliver and measure integrated communications strategies and associated plans for major programmes.

  • Work in partnership with industry partners to ensure strategic alignment of communications activity and development and delivery of communications plans for major programmes.

  • Develop, deliver and measure the effectiveness of industry-leading, multi-channel campaign activity to deliver non-revenue generating business benefits, including enhanced trust and improving passenger information. Undertake campaign review and measurement to ensure value for money and effectiveness.

  • Procure, manage the relationship with, and the performance of specialist communications, and PR agencies to deliver elements of the strategic communications programme and support the activities of the in-house team.

  • Lead, mentor, inspire and manage a high-performing team of direct reports to ensure the delivery of integrated communications plans for ‘business as usual’ activities and strategic projects.

  • Represent the organisation as a company spokesperson with the media.

  • Develop and deliver a programme of events and activities to build a positive reputation.

  • In the event of a crisis, lead the external communications team response and provide expert. advice and develop messaging to protect the company’s reputation. Ensure well-developed crisis communications plans are in place, and regularly tested through exercises and training.