Regulated Service Provider looking for an experienced senior digital professional to lead stakeholder communications for a large scale channel shift and engagement programme. As Head of Engagement and Digital Strategy you will work as part of the leadership team to engage a large stakeholder audience and improve their service and understanding of products whilst moving them from paper to digital solutions.
Role specifics include:
- Lead and shape digital channel strategy and engagement with employees, customers, communities and corporate stakeholders
- Build a digital channel vision and roadmap of activities
- Work closely with CEO and wider business to develop and design digital marketing propositions and campaigns
- Use digital insight to continuously improve user experience and shift customers to using digital solutions in a seamless fashion
- Ensure employees are engaged with changes and able to offer customer base the advice and tools needed
Candidates should ideally come from a financial services / highly regulated industry background and have a track record in successfully leading customer channel shift. Be fluent in all things digital and able to get stakeholders comfortable with technology and sell in the benefits.
VMAGROUP is a leading international interim and permanent communications, digital and marketing recruitment and executive search specialist. Specialist practices cover corporate communications, internal communications, change communications, PR, media relations, CSR, public affairs, marketing, digital and agency services.
We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry supporting planning and decision-making.
VMAGROUP has offices in London, Manchester, Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.