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Head of Digital Strategy and Engagement

Head of Digital Strategy and Engagement

  • Location

    North West

  • Sector:

    Communications, Permanent

  • Job Type:

    Permanent

  • Salary:

    £65,000 - £75,000

  • Contact:

    Julie Mazzei

  • Contact Email:

    jmazzei@vmagroup.com

  • Job Ref:

    JAM20178

  • Published:

    4 months ago

  • Expiry Date:

    2021-03-12

  • Consultant:

    #

Regulated Service Provider looking for an experienced senior digital professional to lead stakeholder communications for a large scale channel shift and engagement programme. As Head of Engagement and Digital Strategy you will work as part of the leadership team to engage a large stakeholder audience and improve their service and understanding of products whilst moving them from paper to digital solutions.

Role specifics include:

  • Lead and shape digital channel strategy and engagement with employees, customers, communities and corporate stakeholders
  • Build a digital channel vision and roadmap of activities
  • Work closely with CEO and wider business to develop and design digital marketing propositions and campaigns
  • Use digital insight to continuously improve user experience and shift customers to using digital solutions in a seamless fashion
  • Ensure employees are engaged with changes and able to offer customer base the advice and tools needed

Candidates should ideally come from a financial services / highly regulated industry background and have a track record in successfully leading customer channel shift.  Be fluent in all things digital and able to get stakeholders comfortable with technology and sell in the benefits. 

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