Head of Digital Marketing – Leading Consumer Brand
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Location
London
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Sector:
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Job Type:
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Salary:
£90,000
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Contact:
Jimmy Ingram
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Contact Email:
jingram@vmagroup.com
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Job Ref:
JI91502
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Published:
about 3 years ago
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Expiry Date:
2021-02-24
- Challenger Brand
- Highly Innovative / Entrepreneurial Environment
- 2IC to Marketing Director
A leading consumer brand is seeking a senior, data-driven digital marketing leader to support ambitions growth plans.
Acting as the 2IC to the Marketing Director this is a key role to shape and deliver the digital marketing strategy, managing a multi-million pound budget and a small growing team.
Key responsibilities will include;
- Design and implement the digital marketing strategy
- Manage and oversee all digital marketing channels and campaigns
- Establish and iterate customer segmentation and targeting, using best practice data science techniques
- Set up and implement a best-in-class analytical capability to optimise ROI
- Develop, optimise and innovate website design and content to differentiate face-to-market
- Maintain strong awareness of competitor digital marketing developments and evolving market best practices and new technologies
- Engage and structure new digital partnerships to improve online lead generation through own and 3rd party channels
- Collaborate with internal stakeholders and agencies to deliver quality creative and marketing messages aligned with our brand and broader marketing strategy
- Set and manage the digital marketing budget
- Lead and develop the digital marketing team
Ideal candidates will have significant experience in design and delivering marketing campaigns, taking a scientific and agile approach to test, learn and optimise across target audiences.
- Extensive digital marketing experience gained in a large-scale entrepreneurial consumer environment
- A proven track record of evolving and advancing online marketing strategies
- Strong budget management
- In depth, practical knowledge of digital marketing best practices
- Hands-on experience with Google Analytics and CRM software (ideally Salesforce)
- Experience of working with 3rd party managed service suppliers and agencies
- Knowledge of website design and SEO techniques
- Leadership to inspire, motivate and manage the digital marketing team
- Strong commercial and analytical mindset
- High-level of energy and enthusiasm
- Outstanding leadership, team and people development skills -with the ability to inspire, engage and influence
- Ideas and innovation led