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Head of Digital Channels

Head of Digital Channels

  • Location

    North West

  • Sector:

    Communications, Digital , Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £70,000 - £75,000

  • Contact:

    Julie Mazzei

  • Contact Email:

    jmazzei@vmagroup.com

  • Job Ref:

    JAM19215

  • Published:

    3 months ago

  • Expiry Date:

    2019-03-31

  • Consultant:

    #

Regulated Service Provider required a Senior Digital Channels professional to lead team across corporate, customer and employee communications. Responsible for developing and managing website, intranet and social media channels and strategy and improving customer journey and experience.

Role specifics include:

  • Lead and shape digital channel strategy and engagement with employees, customers, communities and corporate stakeholders
  • Build a digital channel vision and roadmap of activities
  • Work closely with Head of Brand and marketing team to develop and design digital marketing propositions and campaigns
  • Developing a 24/7 model for responding to customer queries through social media
  • Use digital insight to continuously improve user experience and shift customers to using digital solutions in a seamless fashion
  • Define and manage social media strategy
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