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Head of Digital

  • Location

    City of London

  • Discipline:

    Marketing, Digital

  • Job Type:


  • Salary:

    £100,000 - £110,000 + Bonus

  • Contact:

    Gabriel Charles

  • Contact Email:

  • Contact phone:


  • Job Ref:


  • Start Date:


  • Consultant:

    Gabriel Charles

Exciting opportunity for an experienced Head of Digital to join a transport and retail hub on a permanent basis.

The successful candidate will be responsible for leading the digital function and driving the evolution of our digital and ecommerce offering across the business.

Hybrid working: West London office

Roles & responsibilities:

  • Ecommerce Strategy: Develop and execute a strategic roadmap for ecommerce growth, including sales targets, customer acquisition, retention, and optimisation of the online shopping experience

  • Digital Transformation: Lead the digital transformation initiatives, driving innovation and leveraging technology to enhance business processes, improve operational efficiency, and deliver superior customer experiences

  • Customer Experience (CX): Lead efforts to enhance the online customer experience, ensuring a seamless and user-friendly ecommerce platform that meets the needs and preferences of our target audience. Implement CX strategies to improve customer satisfaction, loyalty, and retention

  • Digital Product Ownership: Own the digital product roadmap, working closely with cross-functional teams to define product requirements, prioritise features, and drive product development initiatives that align with business goals and customer needs

  • Analytics and Reporting: Utilise web analytics tools to track key performance metrics, analyse trends, and generate actionable insights to inform decision-making and drive continuous improvement

  • Ecommerce Technology: Evaluate and implement ecommerce technology solutions, platforms, and tools to support business objectives and enhance operational efficiency

  • Team Leadership: Lead and inspire a team of ecommerce, digital transformation, and CX professionals, providing guidance, support, and mentorship to drive performance and foster a culture of innovation and collaboration

  • Cross-Functional Collaboration: Collaborate closely with internal stakeholders, including product management, merchandising, IT, and customer service teams, to ensure alignment of digital initiatives with overall business goals and objectives

  • Budget Management: Manage ecommerce, digital transformation, and CX budgets effectively, allocating resources strategically to achieve maximum ROI and drive business growth

Skills & experience:

  • Proven experience in ecommerce, digital transformation, and customer experience management, with a track record of driving online sales growth and enhancing customer satisfaction in a retail or ecommerce environment

  • Strong leadership and team management skills, with a demonstrated ability to build and motivate high-performing teams

  • Deep understanding of ecommerce platforms, technologies, and best practices, with experience in implementing and optimising ecommerce websites

  • Expertise in digital transformation principles and methodologies, with a focus on driving innovation and leveraging technology to achieve business objectives

  • Experience implementing CX strategies and initiatives to improve customer satisfaction, loyalty, and retention

  • Analytical mindset with proficiency in web analytics tools to track performance and optimise campaigns

  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with cross-functional teams

  • Creative thinker with a passion for innovation and driving results

 In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

  • Competitive salary

  • Performance bonus

  • Generous pension provision

  • Private Medical Insurance

  • Life Assurance

  • Employee wellness & assistance programme

  • Hybrid working arrangements 

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:


Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.