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Head of Demand Generation

Overview: Head of Demand Generation

Focus Points:

Reporting to the Chief Revenue Officer the individual will be experienced in setting marketing strategy for B2B enterprise software solutions, have demonstrable ABM skills, have managed a team, be ambitious and be an individual contributor. With an ability to work under pressure in a fast-paced environment the individual will be able to take ownership of the role and be proactive in developing demand generation campaigns which deliver sales pipeline.

A CX-tech company that helps enterprises across Financial Services and Telcos streamline complex customer journeys into effortless experiences by replicating the qualities of face-to face interactions within remote channels. Their solutions give front-line staff the digital tools to explain products, exchange documentation and collect esignatures remotely, as if there in-person. This means journeys that used to span multiple steps and channels can be simplified into a single interaction

Responsibilities:

-Develop GTM strategy with CEO and CRO. Manage two direct reports.

-Identify target market priorities and define industry sector strategy.

-Implement an account-based marketing demand generation strategy that delivers results.

-Plan, coordinate, execute and monitor online B2B marketing campaigns to drive traffic and lead generation from targeted enterprise prospects.

-Build target buyer personas responsible for specific customer journeys in chosen industry sectors.

-Manage and optimise global website performance.

-Undertake social media planning, implementation and analytics across paid and organic social. Identify, test and roll out new digital marketing activities & technologies.

-Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

-Provide analytics and report on performance across all digital channels.

-Identify, appoint and manage agencies and vendors to achieve performance goals. Budget and headcount management responsibility

Education & Experience:

-7+ years marketing experience in a B2B with the past 3 years at a name-brand SaaS, eCommerce, analytics or BI company.

-Experience collaborating with senior management on go-to-market strategy and planning. Successful Account based Marketing campaign experience.

-Ability to manage, mentor and lead other team members while also executing as an individual contributor. Knowledge of European & International marketing is an advantage.

-Proven experience of developing and managing digital channels. Demonstrable results from lead generation and demand generation campaigns and activities.

-Social media experience (Linkedin, Twitter essential). Hands-on experience with marketing automation tools examples include Marketo, Eloqua, Hubspot, salesforce and Zoho Exceptional knowledge of Google Analytics/AdWords.

-A data-driven person who has strong analytical skills and takes a test and learn approach to improving performance. Good copy writing skills and excellent written English.

-A sense for your "favourite metrics" for measuring marketing program effectiveness and contribution of marketing programs to the business.

-Demonstrable examples of good collaboration with remote peers and sales. Virtual & / or physical event management an advantage

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