Head of Demand Generation – Permanent

£70,000 to £80,000

 A disrupter in the world of recruitment who changes the lives of people for the better is looking for a Head of Demand Generation.

An expert in B2B acquisition and retention strategies, you will work with multiple teams to deliver customer centric, multi-channel marketing campaigns, which nurture high-fit prospects into customers, and retain them for the long term.

You will be data-driven with a test and learn approach based upon comprehensive reporting being at the heart of how you operate.

The ideal candidate will have a genuine passion for Demand Generation, continuously aiming to raise the bar by implementing campaigns to meet business goals.

 Key Responsibilities:

• Develop best-in-class, scalable acquisition and retention strategies to deliver accelerated growth against revenue targets
• Develop innovative marketing programs that manage the entire buying cycle, from acquisition to close, driving pipeline growth and improving pipeline velocity
• Define a clear strategy and associated targets for all demand generation tasks, aligning to our business needs. 
• Work with relevant stakeholders, to manage and optimise the performance of all demand tasks generation delivering a positive ROI and meeting business goals.
• Effectively manage the demand generation budget.
• Proficient in ABM, outreach, performance, social, email, content syndication, and events
• Measure and analyse performance regularly, adjusting tactics as required to ensure results are achieved and goals are exceeded.
• Make data led recommendations as to how we can improve our approach to demand generation
• Identify key customer segments and align to appropriate lead targets and budgets to these segments, delivering bespoke campaigns which deliver excellent ROI.
• Work closely with our brand team to ensure the messaging across all relevant communication channels is consistent, on brand and effectively delivers against our brand and product positioning
• Work closely with our sales operations and sales teams to create effective and efficient sales workflows to increase revenue and market share.
• Continually review the systems that support lead delivery, delivering improvements to efficiency and delivery where appropriate​
• Work collaboratively across multiple teams to drive commercial success through customer growth
• Manage stakeholders through effective communication and presentation skills
• Drive continuous improvement of the quantity, quality and conversion of leads generated into our sales team. This will be front of mind in everything you do.
• Understand and analyse our demand generation eco-system and conversion funnel, making recommendations and optimising at all relevant touchpoints.
• Manage, develop and support a small team

Knowledge & Skills:

• 5 years+ experience of working within a Demand Generation capacity in a B2B organisation, at a head of, or equivalent level
• Proven experience in leading both strategy and execution of ROI-based marketing programs
• Proven and demonstrable leadership experience
• Experienced in cross functional working and managing third-party suppliers
• Proven experience with multi-channel marketing strategies, tactics, and tools