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Head of Demand Generation

Head of Demand Generation

  • Location


  • Sector:

    Digital, Marketing, Permanent

  • Job Type:


  • Salary:

    £70,000 to £80,000

  • Contact:

    Karl Ramsaran

  • Contact Email:

  • Job Ref:


  • Published:

    over 2 years ago

  • Expiry Date:


Head of Demand Generation – Permanent

£70,000 to £80,000

 A disrupter in the world of recruitment who changes the lives of people for the better is looking for a Head of Demand Generation.

An expert in B2B acquisition and retention strategies, you will work with multiple teams to deliver customer centric, multi-channel marketing campaigns, which nurture high-fit prospects into customers, and retain them for the long term.

You will be data-driven with a test and learn approach based upon comprehensive reporting being at the heart of how you operate.

The ideal candidate will have a genuine passion for Demand Generation, continuously aiming to raise the bar by implementing campaigns to meet business goals.

 Key Responsibilities:

  • Develop best-in-class, scalable acquisition and retention strategies to deliver accelerated growth against revenue targets
  • Develop innovative marketing programs that manage the entire buying cycle, from acquisition to close, driving pipeline growth and improving pipeline velocity
  • Define a clear strategy and associated targets for all demand generation tasks, aligning to our business needs. 
  • Work with relevant stakeholders, to manage and optimise the performance of all demand tasks generation delivering a positive ROI and meeting business goals.
  • Effectively manage the demand generation budget.
  • Proficient in ABM, outreach, performance, social, email, content syndication, and events
  • Measure and analyse performance regularly, adjusting tactics as required to ensure results are achieved and goals are exceeded.
  • Make data led recommendations as to how we can improve our approach to demand generation
  • Identify key customer segments and align to appropriate lead targets and budgets to these segments, delivering bespoke campaigns which deliver excellent ROI.
  • Work closely with our brand team to ensure the messaging across all relevant communication channels is consistent, on brand and effectively delivers against our brand and product positioning
  • Work closely with our sales operations and sales teams to create effective and efficient sales workflows to increase revenue and market share.
  • Continually review the systems that support lead delivery, delivering improvements to efficiency and delivery where appropriate​
  • Work collaboratively across multiple teams to drive commercial success through customer growth
  • Manage stakeholders through effective communication and presentation skills
  • Drive continuous improvement of the quantity, quality and conversion of leads generated into our sales team. This will be front of mind in everything you do.
  • Understand and analyse our demand generation eco-system and conversion funnel, making recommendations and optimising at all relevant touchpoints.
  • Manage, develop and support a small team

Knowledge & Skills:

  • 5 years+ experience of working within a Demand Generation capacity in a B2B organisation, at a head of, or equivalent level
  • Proven experience in leading both strategy and execution of ROI-based marketing programs
  • Proven and demonstrable leadership experience
  • Experienced in cross functional working and managing third-party suppliers
  • Proven experience with multi-channel marketing strategies, tactics, and tools