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Head of B2B Marketing - Technology

Head of B2B Marketing - Technology

  • Global Tech scale-up – Enterprise Clients
  • Highly Innovative / Entrepreneurial Environment
  • Establish Marketing Function
  • Equity Participation    

A leading high-growth tech business is seeking a dynamic B2B marketing leader to establish their brand and support ambitious growth plans.

Reporting to the co-founder and working closely with the sales team, you will have full responsibility for the marketing and communications function, creating and executing a strategy to boost sales across the full mix of channels.

Responsibilities:

  • Define and deliver a marketing strategy to expand market share.
  • Develop and implement a customer engagement strategy, focusing on inbound lead generation
  • End-to-end ownership of inbound digital marketing strategy from planning to execution.
  • KPIs for B2B lead generation and content engagement metrics.
  • Develop and lead content strategy aligned with business goals and publish engaging content, with the assistance of in-house science team
  • Develop and optimize site/blog content, according to SEO best practices and manage social media channels.
  • Work independently and cross-functionally to ensure a cohesive and compelling message is delivered across all channels & regions.

Ideal candidates will have significant digital marketing experience working in a B2B technology environment, selling to global enterprise clients.   

  • A proven track record of evolving and advancing online marketing strategies
  • Strong hands-on experience across the full marketing mix, responsible for executing marketing strategies ideally in a global environment
  • In depth, practical knowledge of digital marketing best practices
  • Creative approach, able to come up with new ideas on how to acquire target audience and engage existing customer base
  • Hands-on experience with Google Analytics and CRM software
  • Strong commercial and analytical mindset
  • High-level of energy and enthusiasm
  • Ideas and innovation led
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