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Group Brand Campaigns Officer

Group Brand Campaigns Officer

  • Location

    London

  • Sector:

    Communications, Permanent

  • Job Type:

    Permanent

  • Salary:

    £40,000 - £45,000

  • Contact:

    Sophie Collins

  • Contact Email:

    scollins@vmagroup.com

  • Job Ref:

    SC050220

  • Published:

    4 months ago

  • Expiry Date:

    2020-03-06

  • Consultant:

    #

My client is a FTSE listed brand with a great story to tell. This is a new role created to help increase brand awareness through integrated communications and campaigning.

The Group Brand Campaigns Officer sits with the Digital, Brand and Campaigns team within a wider Corporate Affairs function and will create innovative media and campaign plans.

Responsibilities:

  • Create innovative media and campaign plans
  • Develop compelling content for a variety of channels and audiences including media materials, factsheets, case studies, infographics, video etc.
  • Identify proactive opportunities in response to external news and developments
  • Manage the campaign delivery process, coordinating the campaign team, setting timeframes, developing plans, messaging and budgets
  • Track, monitor, and evaluate campaigns
  • Support day-to-day contact with external agencies

Experience:

  • Experience of developing integrated campaigns
  • Experience of working with creative agencies and other third-party suppliers
  • Knowledge of communication channels and media relations
  • Excellent experience and understanding of digital comms and social media
  • Ability to deliver creative content (text, image and video)
  • Experience analysing and reporting on campaign engagement
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