My client is a FTSE listed brand with a great story to tell. This is a new role created to help increase brand awareness through integrated communications and campaigning.

The Group Brand Campaigns Officer sits with the Digital, Brand and Campaigns team within a wider Corporate Affairs function and will create innovative media and campaign plans.

Responsibilities:

• Create innovative media and campaign plans
• Develop compelling content for a variety of channels and audiences including media materials, factsheets, case studies, infographics, video etc.
• Identify proactive opportunities in response to external news and developments
• Manage the campaign delivery process, coordinating the campaign team, setting timeframes, developing plans, messaging and budgets
• Track, monitor, and evaluate campaigns
• Support day-to-day contact with external agencies

Experience:

• Experience of developing integrated campaigns
• Experience of working with creative agencies and other third-party suppliers
• Knowledge of communication channels and media relations
• Excellent experience and understanding of digital comms and social media
• Ability to deliver creative content (text, image and video)
• Experience analysing and reporting on campaign engagement