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Global Marketing Senior Manager

  • Location

    London

  • Discipline:

    Marketing

  • Job Type:

    Permanent

  • Salary:

    up to £85,000 DOE

  • Contact:

    Doina Gruvii

  • Contact Email:

    dgrubii@vmagroup.com

  • Contact phone:

    07510368190

  • Job Ref:

    DG 916008

  • Start Date:

    ASAP

  • Consultant:

    Doina Grubii

Global Marketing Senior Manager

Responsibilities: 

Working with business leaders to deliver global marketing initiatives

  • Shaping account-based marketing plans to ensure best-in-class engagement with ERM’s most valued clients.

  • Leading on the delivery of cross-cutting, global programmes that advance ERM’s commercial objectives in key thematics e.g. low-carbon economy transition, sustainable finance and business resilience

  • Co-ordinating regional teams in the delivery of global marketing initiatives e.g. through related events, sharing of key collateral, content and thought leadership etc.

Leading on global client events

  • Leading on the execution of global client events, both ERM owned and working with third parties e.g. on industry conferences

  • Ensuring rigorous assessment of events, both before and after, to maximise ROI

Delivering a central bank of best-in-class marketing assets, tools and approaches

  • Developing a central repository of best-in-class marketing assets, templates and tools that can be utilised across the business to ensure more consistent communication of our brand and value proposition Identifying and developing a pipeline of client case studies and impact stories that can be amplified across different channels and audience groups

  • Ensuring that thought leadership developed by the Sustainability Institute by ERM is developed into marketing assets and materials that can be used to engage clients

  • Ensuring best practice relating to client proposals is shared and implemented across the business

  • Ensuring best practice relating to graphics and visual identity are consistent in all client collateral

Increasing focus on impact of marketing initiatives 

  • Leading on the development of regular brand tracking exercises to understand and enhance the impact of marketing activity

  • Leading a process to gather client data/insight on a regular basis to shape ERM content themes and articulation of the value proposition

Building capability, globally and regionally 

  • Growing the global team to ensure it is adequately resourced to meet global and regional marketing needs e.g. in competitor intelligence

  • Acting as a centre of excellence for the business, developing processes, assets and tools that enhance the company’s approach to client marketing  

Time commitment and location

Five days a week, a total of 37.5 hours a week usually between the hours of 9.00 - 5.30 PM Monday to Friday. Applications will be considered from any location.

Requirements and capabilities

  • Relevant experience leading a global marketing team, preferably within a professional services environment 

  • Comfortable working in a matrixed organization

  • Strong interpersonal skills and significant experience in working with senior leadership teams and other key stakeholders

  • Expert verbal and written communication skills with proven credentials and examples

  • Strong knowledge and abilities to use multiple platforms and channels (including digital) for a range of audiences

  • Strong knowledge of marketing and communication technologies and tools

  • Excellent project management skills, analytical and business acumen

  • Strong people management skills

  • Curiosity & interest in commercial aspects of the business, such as sustainability, climate change, low carbon etc.

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VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

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