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Global Marketing Senior Manager

Responsibilities: 

Working with business leaders to deliver global marketing initiatives

• Shaping account-based marketing plans to ensure best-in-class engagement with ERM’s most valued clients.

• Leading on the delivery of cross-cutting, global programmes that advance ERM’s commercial objectives in key thematics e.g. low-carbon economy transition, sustainable finance and business resilience

• Co-ordinating regional teams in the delivery of global marketing initiatives e.g. through related events, sharing of key collateral, content and thought leadership etc.

Leading on global client events

• Leading on the execution of global client events, both ERM owned and working with third parties e.g. on industry conferences

• Ensuring rigorous assessment of events, both before and after, to maximise ROI

Delivering a central bank of best-in-class marketing assets, tools and approaches

• Developing a central repository of best-in-class marketing assets, templates and tools that can be utilised across the business to ensure more consistent communication of our brand and value proposition Identifying and developing a pipeline of client case studies and impact stories that can be amplified across different channels and audience groups

• Ensuring that thought leadership developed by the Sustainability Institute by ERM is developed into marketing assets and materials that can be used to engage clients

• Ensuring best practice relating to client proposals is shared and implemented across the business

• Ensuring best practice relating to graphics and visual identity are consistent in all client collateral

Increasing focus on impact of marketing initiatives 

• Leading on the development of regular brand tracking exercises to understand and enhance the impact of marketing activity

• Leading a process to gather client data/insight on a regular basis to shape ERM content themes and articulation of the value proposition

Building capability, globally and regionally 

• Growing the global team to ensure it is adequately resourced to meet global and regional marketing needs e.g. in competitor intelligence

• Acting as a centre of excellence for the business, developing processes, assets and tools that enhance the company’s approach to client marketing  

Time commitment and location

Five days a week, a total of 37.5 hours a week usually between the hours of 9.00 - 5.30 PM Monday to Friday. Applications will be considered from any location.

Requirements and capabilities

• Relevant experience leading a global marketing team, preferably within a professional services environment 

• Comfortable working in a matrixed organization

• Strong interpersonal skills and significant experience in working with senior leadership teams and other key stakeholders

• Expert verbal and written communication skills with proven credentials and examples

• Strong knowledge and abilities to use multiple platforms and channels (including digital) for a range of audiences

• Strong knowledge of marketing and communication technologies and tools

• Excellent project management skills, analytical and business acumen

• Strong people management skills

• Curiosity & interest in commercial aspects of the business, such as sustainability, climate change, low carbon etc.