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External Comms Senior Executive

External Comms Senior Executive

  • Location

    London

  • Sector:

    Communications, Permanent, B2B Communications

  • Job Type:

    Permanent

  • Salary:

    Circa 43,000

  • Contact:

    Joanne Watkins

  • Contact Email:

    jwatkins@vmagroup.com

  • Job Ref:

    JW915280

  • Published:

    4 months ago

  • Expiry Date:

    2021-06-23

  • Consultant:

    #

International law firm is seeking an External Comms Senior Executive to join their corporate team. Reporting into the Head of Marketing Communications, you will be responsible for implementing the Business Development & Marketing PR & Awards strategy across the firm’s practice areas. The focus of the role is to build measurable PR and awards plans and to implement these using their spokespeople and external PR firms, with the support of the wider team. Key areas of activity will include writing and producing content, producing and managing awards entries, coordinating PR opportunities, liaising with journalists, as well as planning, monitoring and reporting on external comms spend, activity and return on investment.

Key duties and responsibilities:

  • Writing articles/blogs and repurposing content on technical topics
  • Writing award entries leveraging existing collateral and templates
  • Drafting proactive press releases
  • Reviewing and optimising public facing
  • Finding opportunities to raise the firm’s profile and protecting the firm’s reputation
  • Coordinating inbound interview requests working with external PR agencies as needed
  • Building relationships with specific industry journalists and award bodies
  • Creating a calendar and managing the submission process for all awards entries
  • Creating a ‘register’ of spokespeople and managing a plan and calendar of proactive releases to ensure all practice areas receive ‘air-time’
  • Producing regular reports on activity, results, spend and return on investment
  • Acting as day- to- day point of contact with external PR agencies
  • Coordinating media training of spokespeople using external providers

 

Skills required:

  • Experience of working within a legal or professional services environment  desirable
  • Understanding of business development, marketing and PR
  • Ability to build and implement measurable PR plans 
  • Strong written skills with experience of writing articles and blogs
  • Excellent administration and organisational skills 

 

 

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