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Digital Strategy Manager - Commerce (12 Month Contract)


Our client is a global leading brand specialist who is looking at further growing their team within the digital commerce vertical.

As a Digital Commerce Strategy Manager for our client, you will join the Digital Commerce Strategy team to analyse and provide strategic recommendations for relevant projects. This role requires a unique combination of hands-on data analysis and strategic thinking skills. You will work closely with the Head of Digital Commerce Strategy to drive the exciting projects forward to ensure that our decisions are based on evidence.

We are seeking someone with experience working with customer and consumer data in the FMCG industry and who understands the intricacies of direct-to-consumer, pureplay, and on-demand channels. The ideal candidate must be extremely familiar with digital KPIs and able to use different data sources from Google Analytics to Keyword Data to Media Data to Commercial Performance Data to craft hypotheses and insights that may be relevant for the team.

This is a detail-oriented, cross-functional, cross-market role that requires a unique combination of digital experience, analytics, business acumen, and communication skills. Experience working in a fast-paced, highly matrixed environment is also a must. We need a self-starter who is not afraid to roll up their sleeves and do the work while having a proven track record of delivering results even when faced with organizational ambiguity.

Roles & Responsibilities

  • Lead the end-to-end delivery of strategy projects from defining an approach to delivery and follow-ups

  • Collect and analyse data points from multiple sources and stakeholders to identify relevant signals that lead to insights

  • Provide a strong point of view on strategic insights and be able to defend consumer-first recommendations, findings, and thinking with a compelling story and narrative to the team

  • Combine business objectives, consumer needs, and technical solutions to translate them into impactful digital commerce strategies, propositions, and operating models

  • Map market and global digital maturity based on digital commerce strategy development and implementation

  • Be a trusted advisor on our digital transformation journey and landscape in the context of consumer, economic, technological, and cultural trends

  • Collaborate with cross-functional digital team members to identify new projects or recommendations to implement based on past findings and observations

  • Develop research reports to identify opportunities for our digital propositions based on learnings, including monitoring, and evaluating initiatives for opportunity areas


  • Three to five years' experience managing digital projects and working in digital strategy roles either in consulting, agency, or in-house

  • Deep understanding of consumer digital ecosystems across touchpoints, including direct to consumer, marketplaces, pure players, quick commerce, and e-grocery, in the FMCG industry

  • Significant experience working in global roles across multiple markets and regions

  • Intermediate to advanced understanding of digital analytics (Google Analytics, Search Keywords, Media effectiveness, Social Listening, etc.) and consumer behavioural research that can inform consumer journeys and segments

  • Highly organized, able to manage multiple deliveries & stakeholders simultaneously, and work as a self-starter

  • Proactive in identifying potential issues, raising them, and suggesting solutions

  • Ability to work in collaborative team environment and manage relationships with team & business partners

  • Strong written and oral communication and presentation skills, which includes communicating complex technical concepts to non-technical audiences.• Creative problem-solving skills that help find new solutions without stopping at the first roadblock


VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.