£200 - £220
about 3 years ago
Digital Performance Marketing Executive (3 Month Contract) £200 to £220 per day
VMA GROUP are working with a high profile travel company who are looking to evolve their CRM capability. Under the guidance of the Senior E-Commerce Manager, this role ensures the successful delivery of performance marketing to meet revenue and ROI targets.
Responsibilities of Digital Executive:
-Management of performance marketing (PPC, SEO, Affiliates, Paid Social, Display) for Heathrow’s e-commerce channels to ensure revenue and ROI targets are met
-Drive detailed analysis, insight, and reporting of e-commerce and performance marketing activity and metrics to support the growth of Heathrow’s e-commerce channels
-Drive conversion rate optimisation to grow revenue of Heathrow’s e-commerce channels and maximise the ROI on Heathrow’s performance marking activity
-Project management of transactional website changes to grow revenue and improve customer service including landing pages to deliver marketing campaigns
-Drive effectiveness of digital marketing to optimise the acquisition and conversion of customers for Heathrow’s e-commerce channels.
-Strategic thinking for performance measurement including co-operation with industry leaders such as Adobe and Google.
Personal specification for the Digital Executive:
-Educated to degree standard in appropriate discipline and significant experience in an e-commerce and digital marketing role
-Broad knowledge of e-commerce and digital marketing.
-Ability to drive revenue and commercial performance.
VMAGROUP is the leading international interim and permanent recruitment and executive search specialists for Marketing, Digital and Communications roles. Specialist practices cover internal communications, external communications, marketing, digital, financial services, investor relations and public affairs.
With a truly global reach, VMAGROUP has offices across the UK, Europe and Asia-Pacific.
VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.