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Digital Marketing Specialist

Digital Marketing Specialist

  • Location

    London

  • Sector:

    Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £55,000

  • Contact:

    Katherine O'Neill

  • Job Ref:

    KON914457

  • Published:

    5 months ago

  • Expiry Date:

    2019-08-04

A fantastic role for a digital marketing specialist with Pardot experience.

Our client is a major B2B technology business with operations all over the world. They have a new role in their central marketing team, supporting the digital marketing activities of 5 different business units. You need to be an adept user of Pardot CRM or similar systems and managing the .com asset portfolio.

Role Purpose:

  • Working with Corporate and BU stakeholders in planning and executing digital campaigns
  • Ensuring all digital marketing campaigns are delivered on time and within budget
  • Overseeing digital marketing activity from beginning to end ensuring they meet the target objectives.
  • A/B Testing campaigns to trial new ideas for effectiveness
  • Reporting campaign results to stakeholders and explaining variances
  • Working to strict deadlines and KPI’s as set by the Digital Marketing Director
  • Reporting on campaign return on investment and making recommendations
  • Creating surveys and other data collection methods in cooperation with stakeholders and aid in the interpretation and dissemination of results
  • Supporting the Web Development Manager in uploading content across our websites and portals.
  • Supporting the Digital Content Manager in:

 

Essential Knowledge and Skills:

  •  Experience running Pardot campaigns or as a Pardot admin
  • Educated to degree level with excellent oral and written command of English
  • Background in marketing communications and/or campaign management
  • Demonstrable knowledge of HTML and CSS
  • Demonstrable experience of using CMS to update websites. WordPress experience preferred.
  • Experience in running marketing campaigns from inception to completion.
  • Good technical ability and marketing platform experience.
  • Excellent organisational skills, attention to detail and ability to deliver to demanding deadlines
  • Relevant industry experience gained from a similar company would be a strong advantage.
  • Enthusiastic team player who can also work on own initiative

 

If you think you have what it takes, then apply today.

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