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Digital Marketing Specialist

  • Location

    City of London

  • Discipline:

    Digital, Marketing

  • Job Type:

    Permanent

  • Salary:

    £50k - £60k DOE

  • Contact:

    Gabriel Charles

  • Contact Email:

    gcharles@vmagroup.com

  • Contact phone:

    07789873850

  • Job Ref:

    GC915917

  • Start Date:

    ASAP

  • Consultant:

    Gabriel Charles

​Superb opportunity for an experienced Digital Marketing Specialist to join a leading global consultancy firm. 

London based, hybrid working (2 days in office, 3 from home).  

Would suit an agency applicant looking to make the move in house. 

The successful candidate will report to the Senior Digital Marketing manager and will work with the relevant business leaders and the rest of the marketing team, you will help to increase the lead generation and commercialisation potential of all marketing campaigns.  

There is a need to develop, implement and drive ROI from more systematic inbound/outbound marketing through email nurturing programs and ‘always on’ digital marketing to capture new contacts and leads.

You will have a network of key stakeholders in the sales enablement teams to dovetail marketing campaigns with the sales strategy and enablement plans to generate increased client engagement and funnel pull through.

Role & Responsibilities: 

  • Working with the Digital Marketing, Enablement & Lead Nurture Senior Manager, you will be responsible for the way the website and digital assets come together to support our client engagement, revenue and branding objectives

  • Implementation of our UK digital marketing roadmap, aligned with our overall business and marketing objectives to support our UK growth agenda

  • Deliver a high performing “always on” experience including organic and paid search, content marketing, UX/UI, e-Commerce, blogs, personalization, marketing-automation capabilities, etc

  • Collaborate with the business line marketing managers and apply the digital marketing lens to campaigns, supporting the delivery of enhanced client engagement

  • Leverage our analytics and data sources to continuously enhance our UK digital footprint, client/user insights, personalization capability and overall marketing intelligence

  • Ensure compliance and protect brand reputation through robust and effective management of our online presence

  • Collaborate with the Global Social Media team to support the implementation of the UK search marketing strategy

  • Work in partnership with the campaign execution colleagues in the UK Marketing team to enhance our email automation processes

  • Support the lead nurture programme, qualifying leads and driving the “baton pass” back to the business and sales teams to support opportunity follow-up and pull through the sales funnel

Skills and Experience:

  • Proven experience in developing and executing an “always-on” inbound digital marketing presence that successfully amplified brand, client/prospect engagement and web based revenue conversion

  • Strong data/analytics expertise and related proven experience in the use of analytics by Marketers for insights and decision-making

  • Experience in and current knowledge of data/compliance requirements (eg GDPR, CCPA, etc) and considerations including around cookie consent management and data capture as core foundations of compliance, personalisation and 360 degree client/prospect insights

  • Proven ability to deliver operational excellence as well as achievement of results in partnership with multiple stakeholders

  • Current and broad Martech knowledge including across marketing automation, personalisation, ABM/intent platforms and analytics

  • Proven business acumen within a growth and dynamic environment 

Key Skills & Competencies: 

  • Excellent core marketing skills

  • Gravitas, consultative skills and passion

  • Data driven communicator with an ability to influence cross-functional teams  

  • Outstanding solution-focused delivery with strong attention to detail to achieve desired results in an agile and cost-effective manner

  • Experience of working as part of a dynamic high performing team with ability to operate in a matrixed work environment

  • Proactive idea generation to find solutions to achieving objectives

  • 3 years+ experience with track record of delivering a high performing “always on” digital marketing   

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs: 

  • Competitive salary plus performance bonus

  • A flexible, diverse and inclusive working culture

  • 25 days holiday per annum

  • Life Assurance

  • Great opportunities to develop and progress in your career

  • Generous Pension Plan

If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: gcharles@vmagroup.com

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VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

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