​Digital Marketing Manager - Europe

A fantastic opportunity working for a large global management consulting firm.

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Key purpose of the role:
Working alongside the Head of Marketing to build and execute the organisation’s digital marketing strategy. Ensuring they are reaching key audiences around the globe by working closely with the central marketing teams in London and other key departments within the business. The ideal candidate is someone who has experience in one or more of the following sectors: Consumer, Transport and Financial Services, Industrials & Private Equity. You will be a self-starter, high energy and goal orientated marketing manager comfortable operating and working closely with senior stakeholders. You will have a growth mindset and be open to new ideas, innovation and ways of working.

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Key responsibilities:

• The digital marketing manager will own and manage the company webinars, supporting partners when they are being hosted and delivering a consistent, world class experience.

• They will also own the European section of the website, ensuring it is current, there are relevant entry points for our target audience, gated and ungated content processes are embedded, and the website is a lead generation tool and a trust building location for target audiences.

• They will work closely with the Marketing Director on the global SEO strategy.

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General responsibilities:

• Develop and execute the firm’s GTM strategy for the sectors that we cover. 

• You will champion the needs of the client and the sector to maximise the opportunity to deliver thought-provoking and engaging content that delights our target audience and raises awareness of brand’s capabilities to drive new leads into the business.

• Lead marketing strategies for all identified routes to market and ensuring outcomes align with business objectives.

• Build relevant campaigns for the target audiences and communications that are engaging, impactful and bring prospects and existing clients on relevant journeys.

• Collaborate with subject matter experts to produce a broad range of white papers and other content, including partnering with sector operations and knowledge management teams to draw out intellectual capital

• Creative and Strategic thinking: Your wider input on brand strategy and sales and marketing alignment will be essential.

• Play an integral role in the editorial development and review process for one or more sectors - related content to ensure high publishing and promotional standards across all communications channels. Content types include executive insights white papers, special reports, slide decks, surveys, website copy, video scripts and webinars, podcasts and surveys 

• Planning and management of proprietary and industry conferences and events (both live and online) including organising sessions, negotiating sponsorship packages, and managing the production process of onsite and online marketing materials. Some light travel required. 

• Own and manage marketing budgets for the sector

• Ensure sector marketing plans and all activities support the global marketing plan and are aligned with brand standards, firm messaging and positioning and brand development

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Desirable:

• 8+ years’ integrated marketing experience in a one or more of the industries mentioned above or a professional services firm that focuses on these sectors

• Ability to convert conceptual ideas and complex business concepts into compelling, marketable programs that support the firm’s and the sector’s goals

• Deep knowledge of digital content channels and concepts of content and thought leadership marketing, including lead generation techniques.

• Demonstrated ability to plan and lead multiple projects, with flawless execution that drives results and delivers to tight deadlines

• High energy; ability to collaborate and build strong relationships across the organisation and thrive in a fast-paced environment

• Strong research, editing and proofreading skills, especially in thought leadership and digital formats

• A blend of innovation and creativity, along with understanding of core business issues and key business drivers

• Willingness to be proactive in bringing new, innovative ideas to the table and executing new programs

• Knowledge of marketing technologies including CRM, marketing automation; Pardot preferred, social media platforms and Google Analytics. Proficiency in Microsoft Office and Adobe Creative suite would be an advantage

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Benefits:

Pension (up to circa 10% contribution), Private health care, 25 Days Holiday, Travel insurance for both business and personal, includes spouse and children if travelling alongside, life insurance which is 3x annual salary unless increased at renewal date (April to 4x).

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If you’re interested in applying for this position or you would like to find out more information please contact Jack Pascoe @ VMA Group on Tel. 07716091053 or email: jpascoe@vmagroup.com

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VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.