Amazing new opportunity for a Digital Marketing Manager to join a global travel group.
The successful candidate will play a key role in driving digital strategy and implementation across all facets of cross-channel digital management, including paid media, organic (SEO), website management, data/analytics and marketing technology.
Would suit an agency or in house candidate with a broad range of experience across acquisition channels and experience in B2B lead gen.
Hybrid working model with 3 days from the office in London and 2 days from home.
Work closely with the Senior Digital marketing leader and global digital marketing hubs to establish a coordinated plan that has both global and regional facets
Developing omnichannel strategy for ROI-based campaigns across digital acquisition channels
Deploy CMS strategy to coordinate with media and reporting
Work with PR to grow and promote the brands’ position and assist them in achieving top of mind awareness
Lead Marketing Automation discovery and strategy in collaboration with the Marketing Automation team, with UK market a near-term focus
Collaborate with wider global digital marketing team and on tech stack planning and development
Manage Corporate websites across the EMEA region
Continually improve the functionality, usability and design of the corporate brand websites
Experience working across automation, paid channels (PPC, Paid Social, Display) & SEO - essential
Knowledge of CRO and UX – preferred
Understanding of the B2B environment - preferred
Broad digital strategic marketing acumen
End to End Project planning
Analysis & reporting expertise
Previous line manager experience
MBA/MA/MSc qualifications - preferred
If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: firstname.lastname@example.org - 07917 425 648
VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.