​Amazing new opportunity for a Digital Marketing Manager to join a global travel group.

The successful candidate will play a key role in driving digital strategy and implementation across all facets of cross-channel digital management, including paid media, organic (SEO), website management, data/analytics and marketing technology.

Would suit an agency or in house candidate with a broad range of experience across acquisition channels and experience in B2B lead gen.

Hybrid working model with 3 days from the office in London and 2 days from home.

Key responsibilities:

• Work closely with the Senior Digital marketing leader and global digital marketing hubs to establish a coordinated plan that has both global and regional facets

• Developing omnichannel strategy for ROI-based campaigns across digital acquisition channels

• Deploy CMS strategy to coordinate with media and reporting

• Work with PR to grow and promote the brands’ position and assist them in achieving top of mind awareness

• Lead Marketing Automation discovery and strategy in collaboration with the Marketing Automation team, with UK market a near-term focus

• Collaborate with wider global digital marketing team and on tech stack planning and development

Key Skills:

• Manage Corporate websites across the EMEA region

• Continually improve the functionality, usability and design of the corporate brand websites

• Experience working across automation, paid channels (PPC, Paid Social, Display) & SEO - essential

• Knowledge of CRO and UX – preferred

• Understanding of the B2B environment - preferred

• Broad digital strategic marketing acumen

• End to End Project planning

• Analysis & reporting expertise

• Previous line manager experience

• MBA/MA/MSc qualifications - preferred

If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: gcharles@vmagroup.com - 07917 425 648