Digital Marketing Manager

Digital Marketing Manager

  • Location


  • Sector:

    Digital , Marketing , Permanent

  • Job Type:


  • Salary:

    £45,000 - £50,000

  • Contact:

    Katherine O'Neill

  • Contact Email:


  • Published:

    about 3 years ago

  • Expiry Date:


Our client, a chartered professional body, is seeking an experienced Digital Marketing Manager to join their busy Central London based team.

Reporting to the Head of Marketing, you will develop, own and lead a best in class digital marketing strategy for the business. This role is required to support our client’s ambition to become a more digitally and commercially focused organisation. This experienced digital leader will also be responsible for building and developing a team of Senior Marketing Executives who will execute the marketing strategy.

This is a fantastic opportunity to join an organisation during a time of change and development where you will really be able to make your mark.

Role Specification:

  • Develop digital marketing strategy for the in close partnership with the Head Of Marketing
  • Develop, own and lead best in class user experience (UX) across the website – specifically tailoring for multiple devices – continually review and refine the information architecture (IA)A and overall UX to ensure optimal performance
  • Deliver simplified and personalised journeys that are intuitive – develop less than 3 click approach to all journeys
  • Develop, own and lead governance and renewal schedule for website content
  • Own and manage all 3rd party digital marketing tools
  • Plan and manage the execution of all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns
  • Build and maintain the organisation’s social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Leadership and development of Senior Executive Marketing team/team performance

Candidate Specification:

  • Proven experience developing the end to end strategy and system of governance for an organisations corporate website
  • Proven experience improving online user journeys of an organisation’s corporate website
  • Proven experience being accountable for the information architecture of an organisation’s corporate website
  • Experience leading a senior digital marketing function (including team development and performance management)
  • Experience and proven, successful results of leading and managing ongoing SEO/SEM, marketing database, email, social media and display advertising campaigns and supporting a senior marketing team to devise digital campaigns that target, engage, inform and motivate B2B and B2C audiences
  • Strong influencing skills and ability to challenge effectively, at all levels
  • Analytical skills, data-driven thinking
  • Strong people management skills and a demonstrated professional interest in being a line manager, leader, role model and coaching others


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