Our client, a leading UK train operating company, are hiring for a Digital Marketing Manager to join their marketing team with the aim of growing company revenue from Paid Digital Media.
Reporting to the Senior Digital Marketing Manager, the ideal candidate will accountable for delivering a performance marketing strategy to drive growth. You will be responsible across PPC, Paid Social, SEO and CRO strategies across the four company websites.
This position is hybrid, in-office 3 days a week (flexible).
Key Responsibilities Will Include:
Manage an annual budget of over £1million
Lead the management and building of SEO, PPC and Paid Social strategy
Engage and support external agencies on developing performance marketing strategies
Plan annual and quarterly digital marketing strategies, establishing a test roadmap
Engage with the wider marketing team to optimise mid-funnel activity that grows total search demand
Working with our search agency to grow online market share through increasing impression share, increasing generics, improving CTR’s or introducing new web pages that drive SEO
Working with our Senior Digital Marketing Manager and Web exec to analyse the web user experience, identifying critical conversion and drop-off points and implementing optimisations to improve conversion rate.
Daily management and monitoring of all digital marketing activities
Design and deliver landing pages to support high-profile campaigns
Key Skills and Experience Required:
3-5 years’ experience in digital marketing (client or agency side)
Proven experience of building successful growth strategies across performance marketing
Strong experience of data analytics, such as Google Analytics and Hotjar
Experience of managing and working with external agencies
Ability to build, as well as manage, large-scale digital marketing campaigns
Proactive, highly motivated, and passionate about digital marketing
Experience of working in a high-volume e-commerce environment
Strong analysing and reporting skills
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