Digital Marketing Manager
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Location
City of London
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Sector:
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Job Type:
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Salary:
Competitive
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Contact:
Gabriel Charles
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Contact Email:
gcharles@vmagroup.com
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Contact phone:
07789873850
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Job Ref:
GC916034
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Published:
about 1 year ago
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Expiry Date:
2022-09-09
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Start Date:
ASAP
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Consultant:
ConsultantDrop
Exciting opportunity for a Digital Marketing Manager to join a leading UK property firm.
The successful applicant will play a key role in supporting the company’s growth ambitions drive growth and maximise ROI for performance marketing channels while also identifying growth and optimisation opportunities for performance marketing while working within efficiency targets.
Hybrid working: 2 days a week office, remainder working from home.
Roles & responsibilities:
Develop and lead the company strategy for both Digital and Performance Marketing
Work closely with the Head of Marketing to deliver end to end campaigns from concept to execution
Responsible for website maintenance and performance ensuring consistent digital presence across all channels
Evolving the end-to-end customer acquisition and retention journey, through the website with tracking and attribution
Work with a digital agency on the execution for paid online marketing channels (Paid Search, Paid Social etc)
Grow and improve performance across paid media channels & digital acquisition through optimisation efforts and regular development and implementation of creative ideas with internal teams and agency consultancy
Lead SEO strategy to deliver quarterly organic growth
Own the relationships with external partners and agencies whilst supporting evaluation of all agencies, contractors, and tools used to execute the performance marketing strategy
Monitor and report on channel and organic performance via Google Analytics, Google Search Console, Google Data Studio, SEMrush and other data sources to provide in depth insight on performance
Adopt a continual test and learn approach to all performance marketing activities identifying areas to grow, run tests and improve channels to optimise ROI
Lead & manage on conversion rate optimisation (CRO) via Google Optimise, VWO or a similar platform to identify conversion improvements with on-site activity (including A/B testing) or channel/traffic acquisition
Manage website development agency and lead on key website enhancements and technical developments
Lead on all other digital initiatives and projects as necessary
Reviewing competitor advertising to benchmark marketing activity
Lead the customer data strategy, in terms of owning the customer data (Hubspot) and following best practice in terms of a single customer view and ability to analyse and segment this data
Skills & experience:
6+ years’ experience in digital marketing with experience of working with high-profile consumer brands / service industry organisations either in-house or at an agency
Proven track record in managing digital performance marketing channels delivering positive ROI, SEO improvement strategies, website development and optimisation
Educated to degree level
Experienced in delivering high performing digital marketing campaigns
Experience of leading website development and SEO strategy
Strong understanding of customer and market dynamics and drivers
Exceptional communication, creative, strategic, analytical, and interpersonal skills
Positive attitude: a diligent multitasker able to prioritise and excel under pressure
Acting commercially at all times; continually review the cost base and search for efficiencies in delivering ahead of forecast
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
Competitive salary
Performance bonus
A flexible, diverse and inclusive working culture
25 days holiday per annum
Great opportunities to develop and progress in your career
Generous Pension Plan
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com