Digital Marketing Executive
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Location
London
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Sector:
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Job Type:
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Salary:
Up to £32,000
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Contact:
Danielle Hanson
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Contact Email:
dhanson@vmagroup.com
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Job Ref:
DH915078
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Published:
over 3 years ago
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Expiry Date:
2020-12-30
A high-performing education business is looking for a dynamic, driven and experienced digital native to join its growing team. It would suit an experienced digital marketing executive with an understanding of the higher education industry and a working knowledge of content management systems, UX and UI.
Key Responsibilities
- Manage and improve online content, considering SEO and Google Analytics [Social Media / Website / Affiliate Channels]
- Planning, content creation and monitoring of social media channels
- Produce monthly blogs
- Working with the Paid Media Manager and Head of Marketing, plan, create content and implement digital advertising campaigns
- Plan, create and deliver email marketing communications to various customer groups [B2B and B2C]
- Measure performance of digital marketing efforts using a variety of Web analytics tools producing actionable outcomes
- Produce persuasive content and working with a designer create materials that are used both online and offline [i.e. Brochure]
- Work across divisions to identify value propositions from each brand that inform the corporate social media and blog strategy
- Be the main point of contact for our client’s brands providing professional marketing support and advice to internal colleagues.
- Undertake any other responsibilities commensurate with the grade of the post which may be required from time to time require.
Person Specification
- 2-4 years previous experience of working in a marketing role
- Experience in producing marketing offline and online collateral
- Experience in creating content
- Experience of digital marketing and website management
- An understanding of the key principles of successful marketing concepts
- Excellent interpersonal skills with the ability to engage with a diverse range of stakeholders
- Excellent time and project management skills with the ability to juggle a range of competing demands
- Able to build relationships and work across teams
- Able to work collaboratively and on own initiative; and
- Able to prioritise and respond effectively to new challenges at short notice
- Highly organised with a positive, ‘can-do’ approach to work
- Flexible and able to adapt to changing priorities
- Committed to producing the work of the highest standard and to deadlines, and resilience and tenacity
- Experience using Mailchimp or other email marketing systems; and
- Evidence of using metrics to guide marketing activity
- Excellent IT skills including PowerPoint and Excel
- Educated to degree level
Desirable
- Knowledge of the education sector
- Knowledge of content management systems, UX and UI.
- A professional marketing qualification
DBS check will be required for the successful candidate