£65k - £70k
Exciting opportunity for an experienced and commercially minded Digital Marketing Analyst to join a global commercial workspace group.
The successful applicant will act as a key conduit between the digital marketing team and leadership and contribute to decision-making across all aspects of digital marketing, ultimately supporting our company growth objectives.
Report directly into senior management to communicate digital performance and strategy, whilst ensuring commerciality is at the heart of digital approach.
Highly flexible working options, Central London based.
Roles & Responsibilities:
Working with internal digital team and external digital agency, to communicate the performance of digital marketing channels to leadership team
Support in the development and execution of digital marketing activities across various channels
Identify and apply the most appropriate analytical techniques to bring different sources together to communicate digital marketing activities to leadership team
Develop strategies for driving website traffic, increasing engagement, and generating leads
Monitor, analyse and report on campaign performance metrics and identify areas of improvement
Analyse customer behaviour and identify opportunities for growing and converting business leads
Use data analysis and other tools to support on optimising campaigns for improved performance
Work with cross-functional teams to develop and implement marketing plans that align with business goals
Stay up-to-date on industry trends and best practices to ensure campaign success
Work with data and analytics teams to ensure data accuracy and completeness
Develop and maintain dashboards and report digital strategy to key stakeholders
Support on the development of digital marketing forecasts
Skills & Experience
4/5 years B2B digital marketing experience
Strong commercial awareness
Must have experience creating or modifying existing SQL queries and a strong understanding of database structures
Technical understanding and use of Power BI, Google Marketing Platform, Tag Management Solutions, Salesforce/Marketing Cloud
Experience with A/B and multivariate experiments
Strong analytical skills and data-driven approach
Strong communication skills and ability to effectively convey digital strategies & principles to leadership
Experience with Conversion Rate Optimisation (CRO)
Up to date on the latest trends and technologies in digital marketing analysis
Used to working autonomously in an agile manner
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
25 days holiday per annum
Generous Pension Plan
Great opportunities to develop and progress in your career
A flexible, diverse and inclusive working culture
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: firstname.lastname@example.org
VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.