about 2 years ago
VMA are working with a highly respected brand based in West London. They are a premium travel and transport operator, part of a leading UK travel business. This is an exciting opportunity in their commercial digital marketing team for a results driven digital executive. This role will suit someone with a consumer digital marketing background helping drive sales via their digital channels including their website, mobile site and newly launched app.
Person specification for the Digital Exec
- Manage content across digital channels via CMS (Sitefinity)
- Work with external digital agencies to manage effectiveness of campaigns
- Run regular reporting on customer acquisition
- Support the roll out of new digital products, Apps and mobile site
- Manage the Web development agency
- Ensure all content is expertly written and adheres to the SEO strategy
- Create landing pages with tracking and promotional codes
Key criteria for the Digital Exec
- Thorough experience of managing a CMS (SiteFinity would be beneficial)
- Experience in managing website development projects and partner agencies
- Experience of the Adobe marketing suite would be advantageous
- Knowledge of SEO strategy
- Demonstrable experience in Paid Search
- Experience of implementing and managing customer acquisition campaigns
VMAGROUP is the leading international interim and permanent recruitment and executive search specialists for Marketing, Digital and Communications roles. Specialist practices cover internal communications, external communications, marketing, digital, financial services, investor relations and public affairs.
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