£200 - £220
6 months ago
Digital Executive (3 Month Contract) £200 to £220 per day
VMA GROUP are working with a high profile travel company who are looking to evolve their CRM capability. The Digital Executive will content manage their web and app platforms. Ensuring they are optimised for search, contain well written and presented, up to date, accurate content (images/copy/video) aligned to brand guidelines and legal. As key sales channels ongoing conversion rate optimisation is key to success maximising sales and revenue in line with business targets.
Responsibilities of Digital Executive:
-Proficient in the use of Sitefinity to create new and edit existing content onsite on a day to day basis. Managing translation process with our translation agency. (UK and US English, Italian, French, Spanish and German).
-Ensure our digital platforms (website and app) are optimised for search. Being on top of and actioning latest ranking factors, whilst balancing with customer experience.
-Supporting campaigns across teams through landing pages, tracking link and promotion code creation (where required), asset creation and management.
-Focus on commercial targets for digital. Improving onsite conversion through understanding and articulating the opportunities to the business with a plan for MVT working with Adobe and digital agencies.
-Manage the day to day relationship and work flow with our digital marketing agency (search marketing / display / affiliates), ensuring activity is in place, on time and budget. Pulling and interpreting data for weekly and monthly performance reporting.
Person specification for the Digital Executive:
-2 years+ digital marketing experience with content management systems
-Experience of planning, managing and reporting on digital campaigns with internal stakeholders and external agencies
-Experience of Adobe Analytics & Adobe Target
-Experience of multi-variant testing for conversion rate optimisation
VMAGROUP is the leading international interim and permanent recruitment and executive search specialists for Marketing, Digital and Communications roles. Specialist practices cover internal communications, external communications, marketing, digital, financial services, investor relations and public affairs.
With a truly global reach, VMAGROUP has offices across the UK, Europe and Asia-Pacific.
VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.