Our client who is a globally recognized FTSE 100 company, is growing their digital and social media team to aid the digital growth of their brand. The purpose of the Digital & Social Media Specialist role is to take care of Corporate Relations & Sustainable Impact and ensure the company stands out as a trusted corporate leader within its industry, which unlocks long-term value for society by effectively managing socio-political risk.

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Key Tasks:

Performance & Delivery – digital communication

• Guided by the Digital Media Manager, develop and deliver digital channel strategy to best highlight the company to the full array of its stakeholders, with a strong focus on creating world-class digital communication.

• Proactively oversee the content calendar for all digital and social media channels: Instagram, Twitter, LinkedIn, Facebook, YouTube, and the group website portfolio

• Ensure the website is displaying the most up-to-date information and supporting the company’s different campaigns and strategic focuses in an engaging, innovative way.

• Work with agency support to create and oversee a rolling social content calendar, collaborating with stakeholders and identifying opportunities to tell our story through engaging multi-media content such as blog posts, thought leadership articles, video, infographics, Insta stories and reels, LinkedIn Live etc. developing content aligned with the External Communication strategy and priorities.

• Report on the performance of content to internal stakeholders working with our social media agency.

• Work with global communication teams to support ongoing reputation and crisis management through monitoring and listening tools

• Set, measure and track social media activity, providing actionable insights to help optimise channels.

• Regularly audit the global website portfolio and social media channels to ensure strategic alignment, brand compliance and factual accuracy.

• Act as a centre of excellence, identify trends and opportunities and advise BU and functional communication teams worldwide on best practices in digital content, aligned to the brand

Performance and delivery - Video and photography

• Support the Digital Media Manager, global communication teams and agencies to create compelling multi-media content that effectively communicates the key strategic themes and campaigns.

• Build on the existing governance framework to ensure an aligned approach to video production and design.

• Maintain upkeep of the YouTube channel so that it features the most up-to-date videos and playlists that reflect business strategic requirements.

• Assist in maintaining the Video Library – ensuring up-to-date fresh footage is included and structured in a clear, accessible way.

• Perform in-house editing when required.

• Commission global shoots based around key strategic themes and campaigns, working with global communication teams and agencies.

• Build on the existing governance framework to ensure an aligned approach to photographic production and style.

• Assist in maintaining the Image Library – ensuring up-to-date fresh photography is included in all operations, covering all key themes.

• Perform in-house editing and retouching of imagery.

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Personal qualities

• Excellent writing ability and journalist skills.

• Passionate about the role of social in articulating strategic business goals to an external audience

• Exhibits confident, credible, persuasive communication, relationship building and stakeholder management skills across the internal and external landscape

• Able to deal calmly with conflicting deadlines and demands

• Participate as an effective team member in working collaboratively with your leader, peers, and relevant others (including from other teams) to achieve business goals

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Knowledge

• Experience providing digital communication support for an FTSE company desirable – either in-house or agency.

• Working experience with website analytics, social media platforms and digital advertising best practices

• Experience in creating B2B social media, corporate social media, or financial social media content.

• Knowledge of the latest digital marketing trends and technologies.

• Strong analytical thinking skills.

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Technical Skills

• Strong experience working with social media management software

• Experience in working with CMSs.

• Knowledge of Adobe Creative Cloud and associated software.

• SEO (Search Engine Optimization) knowledge.

• Knowledge of social media advertising methods/approaches.

• Ability to edit photography and video using Adobe Creative Cloud.

• Experience in working with and explaining key social media and web metrics using innovative formats.