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Digital & CRM Marketing Executive

Digital & CRM Marketing Executive

  • Location

    London

  • Sector:

    Digital , Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £30,000 - £35,000

  • Contact:

    Katherine O'Neill

  • Contact Email:

    koneill@vmagroup.com

  • Job Ref:

    KO10719

  • Published:

    5 months ago

  • Expiry Date:

    2019-08-09

Location: London

Salary: £30-35k

A fast growing Serviced Office organisation is seeking a Digital & CRM Marketing Executive to join their dynamic Marketing & Communications team based in Central London.

This is a fantastic opportunity to work with one of themost creative, exciting and forward-thinking working communities in the UK, with a real appetite provide an explosive combination of innovative and performance based marketing.

As Digital & CRM Executive you will support the Senior Digital Marketing Manager across all digital channels and manage the day-to-day management of CRM as well as helping to develop and implement digital strategies. 

The ideal candidate will have a good working knowledge of email platforms and digital marketing techniques (i.e. advertising, PPC, SEO, social media and ECRM) and be eager to learn.

Role Specification:

  • Own and manage the execution of all CRM activity on a daily basis
  • Implement CRM strategies across the company
  • Manage the build, scheduling and send of all customer email activities
  • Work with Senior Digital Marketing Manager to develop testing strategies
  • Co-ordinate with all members of the creative and marketing team to ensure the digital team have relevant content and assets for the creation of digital campaigns
  • Support the Senior Digital Marketing Manager in delivering digital marketing activities across PPC, SEO and display channels
  • Manage website through accurate and timely content changes
  • Create landing pages to support SEO, PPC, email and event campaigns
  • Assist in development of new campaign assets (keywords, ads, site links, campaign builds)

Candidate Specification:

  • Extensive experience of direct and digital marketing ideally in a similar industry
  • Working knowledge of website content management systems (Drupal), etc.
  • Knowledge of email solutions providers
  • Strong background in customer acquisition, re-engagement and retention strategies
  • A good understanding of key digital performance metrics (impressions, CTR, CPC, CPA, conversion, etc.)
  • A good understanding of key digital marketing disciplines e.g. SEO, PPC, remarketing, social media, etc and how these can be used to drive demand and conversion
  • A confident and articulate communicator capable of inspiring strong collaboration in an organisation
  • Experience of Pardot and Salesforce highly desirable but not essential
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