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Customer Strategy and Insight Manager

Customer Strategy and Insight Manager

  • Location

    London

  • Sector:

    Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £55,000

  • Contact:

    Peter Bush

  • Contact Email:

    PBush@vmagroup.com

  • Job Ref:

    PB90022

  • Published:

    10 months ago

  • Expiry Date:

    2019-02-10

Develop the customer marketing strategy for a leading bank using best-in-class insights and analytics.

Our Client is an innovative and forward thinking global bank. They have an opening in their Insights and analytics function for a Customer Strategy and Insight Manager. The position will look across their asset management portfolio and develop the customer centric marketing strategy. This is a fantastic opportunity for someone who has pervious insights and analytics experience to grow with a business that take this developing practise area very seriously.

Responsibilities of the Customer Strategy and Insight Manager

  • Helping to shape Marketing activity (proposition development, segmentation, thematic communications) by providing an understanding of the customer and thorough focused research and insight,
  • Identifying opportunities to drive improvements in the customer experience and hence increase customer satisfaction, engagement and retention
  • Supporting business performance management through the delivery of customer metrics and market/competitor benchmarking
  • Assessing the AMG offering for agreed customer segments and/or markets in relation to proposition and marketing initiatives planned and products in the pipeline

Person specification of the Customer Strategy and Insight Manager

  • Degree level of qualification in marketing and/or business studies preferred
  • Minimum 3-4 years broad based commercial experience, ideally with a Financial Services institution
  • Minimum of 3 years marketing research experience

If you think you’ve got the right experience and want the opportunity to further develop your skills within Insight and analytics, apply today!

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