​Great opportunity for a CRM Manager to join a leading UK healthcare firm.

The successful applicant will be responsible for managing the day to day development of the company’s CRM offering, working with multiple departments to grow and optimise company CRM.

Highly flexible working: 1 day every 2 weeks in central London office, remainder working home

Roles & responsibilities:

• Manage the day-to-day data tasks in Zoho and improve the quality of data

• Ensure data is segmented to drive highly targeted marketing comms and reporting

• Responsible for working through new test and learn initiatives with focus on HCW engagement, trade driving and reactivation activity

• Manage the allocation of data and system tasks

• Contribute to CRM's best practice documents by continually looking for process improvements

• Work with the IT team to develop new APIs to enable us to target HCWs through additional channels; SMS, WhatsApp

• Manage the CRM system configuration

• Support the development of client preferences and target lists to help underpin company recruitment initiatives

• Trouble-shoot administrator or technical level issues on the Zoho CRM 

Skills & experience:

• Proven track record in supporting business development programmes in professional services firms

• Knowledge of Data Protection and "anti-spamming" regulations

• Good persuader and confident presentation skills as well as results focused

• Excellent business writing and communication styles, adaptable to various situations

• Highly organised and able to prioritise workloads and comfortable working to deadlines

• Proven experience in a CRM or marketing communications role for a minimum of 5 years

• Experience with Zoho CRM platform or other CRM systems

• Ability to use data and insights to drive decision making

• Ability to lead simultaneous initiatives 

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Company bonus

• Private Healthcare

• 28 days annual leave (rising to 33 after the first year and increasing with length of service)

• Wellness support

• Flexible working arrangements 

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com