Content Writer

​Overview:

Our client – a fast-scaling, product-led Travel-Tech business – is looking to hire a Content Writer with a sharp eye for conversion-focused content. Sitting at the bottom of the marketing funnel, this is a key hire for their lean but high-performing content team.

As their recruitment partner, we're seeking an experienced content professional with a strong grasp of persuasive writing, SEO best practices, and an innate ability to blend strategic thinking with hands-on delivery. If you’re a natural storyteller who knows how to drive action with words, this could be a great fit.

This is an exciting opportunity for someone who wants to make a meaningful impact within a small, agile environment – where content plays a pivotal role in growth and demand generation.

If you apply, you will be required to share previous work / examples / portfolio of content.

​Key Responsibilities:

• Conversion Content Creation

• Craft high-impact content including case studies, landing pages, email campaigns, and decision-stage assets designed to convert leads into paying customers.

• SEO-Driven Copywriting

• Write content optimised for both humans and search engines—using tools like SEMrush to balance keyword strategy with persuasive messaging.

• Sales & Product Content

• Deliver benefit-led, emotionally resonant copy across product pages and feature breakdowns—designed to educate, engage, and drive action.

• Customer Storytelling

• Conduct interviews with clients and stakeholders to create compelling case studies and success stories that demonstrate real-world outcomes.

• Performance Optimisation

• Monitor and report on content performance across organic, email, and social channels to inform future content strategies and improve results.

• Drip & Email Campaigns

• Write highly-targeted, persona-led email sequences aligned to customer journeys and campaign goals.

• Social Content

• Create short-form, conversion-led social media content to support awareness, lead gen, and engagement.

• Content Management

• Help manage and maintain content across platforms, ensuring alignment with brand tone, message consistency, and localisation where required.

​Who We’re Looking For:

• A strong foundation in content marketing or copywriting, ideally within a tech, SaaS, or digital-first environment.

• Deep knowledge of conversion tactics: CTAs, urgency, social proof, framing, and emotional hooks.

• Hands-on experience with SEO content workflows: from keyword research to on-page optimisation.

• Confident conducting interviews with subject matter experts and customers to extract stories and insights.

• Experience using content platforms like WordPress, Pardot, or equivalent CMS and marketing tools.

• A strong portfolio / demonstrable history of written content.

Interested?

If you're a content marketer who thrives on clarity, creativity, and conversions—and want to join a team that truly values the power of strategic content—apply now or get in touch to learn more.