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Content & Community Lead - 12 month maternity cover

Content & Community Lead - 12 month maternity cover

  • Location

    South London

  • Sector:

    Marketing

  • Job Type:

    Fixed Term Contract

  • Salary:

    £50,000 - £55,000 + Benefits

  • Contact:

    Jack Pascoe

  • Contact Email:

    jpascoe@vmagroup.com

  • Contact phone:

    07716091053

  • Job Ref:

    JP915955

  • Published:

    about 1 month ago

  • Duration:

    12 Months FTC

  • Expiry Date:

    2022-07-27

  • Start Date:

    ASAP

  • Consultant:

    ConsultantDrop

About the client

Our client is a global leading travel company, one of the largest with over 1,300 locations. They are tackling the market head-on and growing at a rapid rate. This exciting opportunity is for a travel blogger who’s in marketing, a content specialist who understands the importance of each content channel and the impact a community can have on the brand. If this is you, read on…

About the job

We’re looking for a passionate and enthusiastic wordsmith with around 5 years of experience in content creation to join the talented, growing marketing team on a 12-month contract.

The ideal candidate will have a genuine love of travel, bags of creativity, a keen eye for detail, and be up-to-date with all the latest social media trends – while also being a strong proofreader, writer and editor.

You will work with local and global teams to create fun and engaging UK-centric travel content for web and social – from writing blogs to managing a variety of content projects and campaigns – all in line with the brand ethos.

What you’ll get in return is pretty good too: this unique and varied role comes with some incredible benefits, including a competitive salary, hybrid/remote working options and – most importantly – the opportunity to travel the world on content-gathering trips.

If this highly productive, flexible, travel-loving individual sounds like you this is what they expect:

What is expected from you…

Create content that engages, informs and inspires, raising the brand profile in the UK.


Accountabilities

  • Work closely with the Head of Marketing to prioritise content requirements for the UK business.

  • Work closely with the Global Content Lead to ensure global campaigns are executed in the UK and satisfy the needs of all regions.

  • Demonstrate flexibility and adaptability to ever-changing marketing needs as the demand for travel increases.

  • Track and leverage results to determine what channels/content is performing well.

  • Upload and maintain website pages in the CMS (Drupal 7).

  • Proof/edit copy for campaigns, EDMs, blogs etc.

  • Work with global colleagues to leverage evergreen content across all countries, enhance SEO, and execute new global platforms and technologies – including a new global website.

  • Support the team with showstopping copywriting, adapted to the context – whether this is created by yourself or outsourced to a chosen contractor/provider, or lifted from global counterparts.

  • Be the custodian of the local tone of voice and ensure everyone across the team and wider UK business is leveraging it to the fullest.

  • Manage and monitor all the online communities – namely Facebook, Instagram, Twitter and YouTube to drive growth in followers/subscribers.

  • Ensure all comments are responded to in a timely manner and forwarded to the appropriate teams (for complaints & enquiries).

  • Create timely, innovative and on-trend/news-worthy content to drive engagement and increase the following.

  • Competitor analysis – regularly review what other travel and leisure companies are doing to ensure we’re offering comparable/more engaging and inspirational content/deals on the right channels.

  • Work with the Head of Marketing to discuss and finalise what portion of the annual marketing budget can be attributed to content.

  • When required, work with 3rd parties to deliver the above. This may include agencies, freelancers, contractors, and tourism partners.

Skills And Capabilities

  • Passion for travel (and travelling!)

  • Content management knowledge

  • Content management systems

  • Copywriting & editing

  • Prioritisation & planning

  • Social media & community management

  • Analysis & reporting

  • Attention to detail

  • Multi-tasking

  • Building relationships

  • Customer focus

Qualifications & Experience

  • Degree qualified or equivalent experience - Essential

  • Min 5 years experience in content creation and writing - Essential

  • Experience in community management (Sprinklr knowledge desired) - Essential

  • Experience in Drupal 7 Content Management Tool (or similar) - Essential

What We Offer

  • Hybrid working – including remote working options & flexitime

  • Opportunities to travel

  • Hours: 37.5 p/w

  • Rewards platform, cash health plan, travel discounts, in-house financial advice

  • Employee share plan

  • Consistently recognised externally as a ’Great Place to Work'

  • Fun, social, egalitarian culture with a focus on ownership and responsibility

  • Global career opportunities in a network of brands and businesses

  • Ongoing training and professional development

  • Proud Corporate Social Responsibility platform

This is a fantastic opportunity for the right candidate. If you'd like to start your career with one of the world's leading travel companies, apply today.

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