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About the client

Our client is a global leading travel company, one of the largest with over 1,300 locations. They are tackling the market head-on and growing at a rapid rate. This exciting opportunity is for a travel blogger who’s in marketing, a content specialist who understands the importance of each content channel and the impact a community can have on the brand. If this is you, read on…

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About the job

We’re looking for a passionate and enthusiastic wordsmith with around 5 years of experience in content creation to join the talented, growing marketing team on a 12-month contract.

The ideal candidate will have a genuine love of travel, bags of creativity, a keen eye for detail, and be up-to-date with all the latest social media trends – while also being a strong proofreader, writer and editor.

You will work with local and global teams to create fun and engaging UK-centric travel content for web and social – from writing blogs to managing a variety of content projects and campaigns – all in line with the brand ethos.

What you’ll get in return is pretty good too: this unique and varied role comes with some incredible benefits, including a competitive salary, hybrid/remote working options and – most importantly – the opportunity to travel the world on content-gathering trips.

If this highly productive, flexible, travel-loving individual sounds like you this is what they expect:

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What is expected from you…

Create content that engages, informs and inspires, raising the brand profile in the UK.

Accountabilities

• Work closely with the Head of Marketing to prioritise content requirements for the UK business.

• Work closely with the Global Content Lead to ensure global campaigns are executed in the UK and satisfy the needs of all regions.

• Demonstrate flexibility and adaptability to ever-changing marketing needs as the demand for travel increases.

• Track and leverage results to determine what channels/content is performing well.

• Upload and maintain website pages in the CMS (Drupal 7).

• Proof/edit copy for campaigns, EDMs, blogs etc.

• Work with global colleagues to leverage evergreen content across all countries, enhance SEO, and execute new global platforms and technologies – including a new global website.

• Support the team with showstopping copywriting, adapted to the context – whether this is created by yourself or outsourced to a chosen contractor/provider, or lifted from global counterparts.

• Be the custodian of the local tone of voice and ensure everyone across the team and wider UK business is leveraging it to the fullest.

• Manage and monitor all the online communities – namely Facebook, Instagram, Twitter and YouTube to drive growth in followers/subscribers.

• Ensure all comments are responded to in a timely manner and forwarded to the appropriate teams (for complaints & enquiries).

• Create timely, innovative and on-trend/news-worthy content to drive engagement and increase the following.

• Competitor analysis – regularly review what other travel and leisure companies are doing to ensure we’re offering comparable/more engaging and inspirational content/deals on the right channels.

• Work with the Head of Marketing to discuss and finalise what portion of the annual marketing budget can be attributed to content.

• When required, work with 3rd parties to deliver the above. This may include agencies, freelancers, contractors, and tourism partners.

Skills And Capabilities

• Passion for travel (and travelling!)

• Content management knowledge

• Content management systems

• Copywriting & editing

• Prioritisation & planning

• Social media & community management

• Analysis & reporting

• Attention to detail

• Multi-tasking

• Building relationships

• Customer focus

Qualifications & Experience

• Degree qualified or equivalent experience - Essential

• Min 5 years experience in content creation and writing - Essential

• Experience in community management (Sprinklr knowledge desired) - Essential

• Experience in Drupal 7 Content Management Tool (or similar) - Essential

What We Offer

• Hybrid working – including remote working options & flexitime

• Opportunities to travel

• Hours: 37.5 p/w

• Rewards platform, cash health plan, travel discounts, in-house financial advice

• Employee share plan

• Consistently recognised externally as a ’Great Place to Work'

• Fun, social, egalitarian culture with a focus on ownership and responsibility

• Global career opportunities in a network of brands and businesses

• Ongoing training and professional development

• Proud Corporate Social Responsibility platform

This is a fantastic opportunity for the right candidate. If you'd like to start your career with one of the world's leading travel companies, apply today.