Job Purpose

You will be a key member of the Thai Union Global Communications responsible for all communications and reputation management across Thai Union Europe.

Roles & Responsibilities

• Develop and manage the communications strategy across Thai Union Europe.
• Manage global sustainability communications including social media, blogs, SeaChange website updates, publications and contributions to articles.
• Engage and support all European locations with roll out of new @Healthy Living & Healthy Oceans’ ambition.
• Partner with the global communications team to help develop and shape global strategy.
• Strengthen the reputation of all TUE entities via effective media relations and actively protect the company’s reputation.
• Manage regulatory communications within Europe.
• Develop a deep understanding of the Thai Union business and its Communications Strategy to proactively manage day-to-day PR activity across Europe.
• Ensure that communications and PR are embedded as a key component of the TUE entities in line with global practice and communication priorities.
• Provide advice to senior leaders on PR strategy and develop strong relationships with external agencies.
• Provide and produce regular reporting to key stakeholders to increase connectivity and promote best in class communications.

Job Descriptions

Strategic external communications programme

• Creation and execution of overarching strategy including corporate news flow (hires, factory openings, new products, etc.), sustainability and industry thought leadership, conference/speaking opportunities, and awards.
• Coordinating and developing a strong media and other influencer relations programme in the UK and Europe.
• Drafting and creating content such as releases, reports, whitepapers, website content.
• Europe-centric social media posts around sustainability and corporate activity.
• Sustainability communications in support of global initiatives, as well as Europe-centric activities.
• Developing bench of European spokespersons, including media training and interview preparation.
• Executing Group-level initiatives in Europe and coordinating European agencies.

Internal communications

• Agency and brand liaison on overarching Group-level activities, including knowledge and materials sharing and development of coordinated European programme.
• Creation and advisory on new templates and Group branding from a European perspective.
• Oversight of execution of Group-level activities in Europe and with each brand.
• SeaChange® internal materials and website development and management.

Government relations

• Strategic communications with E.U., UK, Seychelles and other governments.
• Coordination of public affairs programmes with external agencies and on-the-ground representatives (cf. Nichol, Tony & Francesco).

Stakeholder engagement

• Coordination of communications activities with key stakeholders and partners including WWF, MSC, GGGI, Greenpeace and others.
• Support Responsible Sourcing Manager and others on retailer communications materials preparation and consultation where required.
• Government body relations and material preparation – (cf. UN human rights panel).

Crisis & Reputation management

Coordinating and managing reputational issues such as:

• Negative media and other reports & articles (cf. Sky Ocean Rescue, Cash Investigations).
• Corporate activities which may receive negative attention or require explanation to media and other stakeholders (cf. ESCo).
• Accidents and issues at factories and other locations.
• Legal issues & NGO and other bodies criticism.

Key Relationships

• Global Leadership Team.
• Global Corporate Affairs and Sustainability Team.
• European Management Committee.
• TUE Leadership Teams – European Supply Chain, OpCos, Marketing, Legal, Sustainability, Innovation.
• Media and PR agencies.
• NGO’s
• Press Associations and industry bodies.

Personal characteristics

• Degree level or equivalent.
• Excellent interpersonal skills, combining the ability to build effective networks with internal and external stakeholders.
• Strong communicator articulate, dynamic, enthusiastic and a self-starter.
• Excellent attention to detail.
• Experience of meeting demands across a multiple of clients or business units.
• Understanding of the need to establish effective objectives and priorities, as well as management of expectations.
• Self-starter, able to make decisions and escalate where appropriate.
• Team player who is culturally aware.
• Fluency in European languages would be beneficial.
• Previous PR experience would be advantageous.
• Ideally experience in Comms Agency & Corporate world.  Journalism background could also be beneficial.