​Category Marketing Development Manager

VMA group have been appointed the agency of choice for a leadinginternational company operating across 120 markets. An inclusive, innovative global FMCG business that is embracing a new era of growth.

Please note: This role can be based in Bristol or remotely from other locations within the UK for the right candidate. Travel will be required for the role.

The Role:

The role is responsible for ensuring onboarding is managed efficiently and effectively from an end-to-end customer experience and brand perspective, including local brand agencies and service providers, and meeting required benchmarks. The role will steward the global brand and campaign positioning.

As a fully integrated member of the Category Marketing team, the Category Development Manager will work closely with the Marketing Manager and CX Manager, within the specific vertical.

Accountabilities:

• Effectively communicate Category Brand and CX strategy aiming to develop a robust understanding of ‘WHY’ the various components of the HT CX are critical

• Develop a repeatable GTM approach based on different market archetypes

• Ensure that the globally developed Category GTM guidance is fit for purpose, enabling the delivery of key consumer objectives on a market level

• Represent the HT Category Marketing team at all market onboarding meetings

• Input into Region for all market launch plans from a Category perspective

• Ensure all frameworks and tools are easily and readily accessible for markets

• Drive necessary Brand & CX training/understanding (‘train-the-trainer’ approach), including updated FF modules

• Drive the Category Trade Marketing developments on a global level

Essential Skills and Experience Required:

• Global experience in Brand / CX marketing strategy of which a minimum of 4 years in a market role in Trade/sales marketing

• Previous experience working within an FMCG Retail environment

• Adapting to market requirements whilst maintaining global guidance

• Excellent communication, influencing and stakeholder management skills.

• Demonstrated experience in understanding KPIs and resulting actionable insight

• Strong analytical skills and data-driven thinking

• Critical thinking and problem-solving skills

• Ability to demonstrate knowledge and presence in cross-functional meetings

• Excellent presentation skills and knowledge of how to prepare content to a high standard

• Ability to work independently to tight timelines and deliver under pressure

• Hands-on attitude with a strong cross-functional team-player mentality