£70,000 - £80,000 + Benefits
020 7436 4243
about 1 month ago
Category Marketing Development Manager
VMA group have been appointed the agency of choice for a leadinginternational company operating across 120 markets. An inclusive, innovative global FMCG business that is embracing a new era of growth.
Please note: This role can be based in Bristol or remotely from other locations within the UK for the right candidate. Travel will be required for the role.
The role is responsible for ensuring onboarding is managed efficiently and effectively from an end-to-end customer experience and brand perspective, including local brand agencies and service providers, and meeting required benchmarks. The role will steward the global brand and campaign positioning.
As a fully integrated member of the Category Marketing team, the Category Development Manager will work closely with the Marketing Manager and CX Manager, within the specific vertical.
Effectively communicate Category Brand and CX strategy aiming to develop a robust understanding of ‘WHY’ the various components of the HT CX are critical
Develop a repeatable GTM approach based on different market archetypes
Ensure that the globally developed Category GTM guidance is fit for purpose, enabling the delivery of key consumer objectives on a market level
Represent the HT Category Marketing team at all market onboarding meetings
Input into Region for all market launch plans from a Category perspective
Ensure all frameworks and tools are easily and readily accessible for markets
Drive necessary Brand & CX training/understanding (‘train-the-trainer’ approach), including updated FF modules
Drive the Category Trade Marketing developments on a global level
Essential Skills and Experience Required:
Global experience in Brand / CX marketing strategy of which a minimum of 4 years in a market role in Trade/sales marketing
Previous experience working within an FMCG Retail environment
Adapting to market requirements whilst maintaining global guidance
Excellent communication, influencing and stakeholder management skills.
Demonstrated experience in understanding KPIs and resulting actionable insight
Strong analytical skills and data-driven thinking
Critical thinking and problem-solving skills
Ability to demonstrate knowledge and presence in cross-functional meetings
Excellent presentation skills and knowledge of how to prepare content to a high standard
Ability to work independently to tight timelines and deliver under pressure
Hands-on attitude with a strong cross-functional team-player mentality