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Category Development Manager

Category Development Manager

  • Location

    London

  • Sector:

    Communications, B2C Communications, Agency Services

  • Job Type:

    Permanent

  • Salary:

    £70,000 - £80,000 + Benefits

  • Contact:

    Jack Pascoe

  • Contact Email:

    jpascoe@vmagroup.com

  • Contact phone:

    020 7436 4243

  • Job Ref:

    JP916187

  • Published:

    about 1 month ago

  • Expiry Date:

    2022-12-03

  • Consultant:

    ConsultantDrop

Category Marketing Development Manager

VMA group have been appointed the agency of choice for a leadinginternational company operating across 120 markets. An inclusive, innovative global FMCG business that is embracing a new era of growth.

Please note: This role can be based in Bristol or remotely from other locations within the UK for the right candidate. Travel will be required for the role.

The Role:

The role is responsible for ensuring onboarding is managed efficiently and effectively from an end-to-end customer experience and brand perspective, including local brand agencies and service providers, and meeting required benchmarks. The role will steward the global brand and campaign positioning.

As a fully integrated member of the Category Marketing team, the Category Development Manager will work closely with the Marketing Manager and CX Manager, within the specific vertical.

Accountabilities:

  • Effectively communicate Category Brand and CX strategy aiming to develop a robust understanding of ‘WHY’ the various components of the HT CX are critical

  • Develop a repeatable GTM approach based on different market archetypes

  • Ensure that the globally developed Category GTM guidance is fit for purpose, enabling the delivery of key consumer objectives on a market level

  • Represent the HT Category Marketing team at all market onboarding meetings

  • Input into Region for all market launch plans from a Category perspective

  • Ensure all frameworks and tools are easily and readily accessible for markets

  • Drive necessary Brand & CX training/understanding (‘train-the-trainer’ approach), including updated FF modules

  • Drive the Category Trade Marketing developments on a global level

Essential Skills and Experience Required:

  • Global experience in Brand / CX marketing strategy of which a minimum of 4 years in a market role in Trade/sales marketing

  • Previous experience working within an FMCG Retail environment

  • Adapting to market requirements whilst maintaining global guidance

  • Excellent communication, influencing and stakeholder management skills.

  • Demonstrated experience in understanding KPIs and resulting actionable insight

  • Strong analytical skills and data-driven thinking

  • Critical thinking and problem-solving skills

  • Ability to demonstrate knowledge and presence in cross-functional meetings

  • Excellent presentation skills and knowledge of how to prepare content to a high standard

  • Ability to work independently to tight timelines and deliver under pressure

  • Hands-on attitude with a strong cross-functional team-player mentality

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