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B2B Marketing Lead – Global Technology Consulting

B2B Marketing Lead – Global Technology Consulting

  • Location

    London

  • Sector:

    Digital , Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £120000

  • Contact:

    Jimmy Ingram

  • Contact Email:

    jingram@vmagroup.com

  • Job Ref:

    915080

  • Published:

    about 1 month ago

  • Expiry Date:

    2021-02-24

  • Consultant:

    #

  • Highly Visible Leadership Position
  • Newly Created to Shape Brand    
  • Global Remit

A Global leader in Technology Consulting is seeking a senior marketing leader to spearhead the launch of a new strategic service and brand.   

Reporting directly to the Group CMO, you will be responsible for delivering comprehensive, world-class marketing and communications programs for their Global Techniology Practice, playing a key role in taking a new brand to market and reinforcing their position as the most distinctive brand in professional services.


Key responsibilities: 

  • Create and oversee global marketing strategies across the business unit to deliver original, cutting-edge marketing programs
  • Develop global brand strategy - leading the effort to define, shape and extend a newly created offering
  • Build and execute high-impact marketing campaigns and events to drive awareness and create demand  
  • Collaborate with colleagues globally across the team (inc analyst relations and PR to inform and connect on campaign strategies, and oversee the development of internal and external client stories
  • Develop communications strategy to share messaging globally
  • Budget management of all marketing spend
  • Provide metrics and marketing analytics against all marketing campaigns and programs
  • Run multiple projects with Board level stakeholders, that extend to all corners of the business.

Successful candidates will have extensive experience in building brands, with a strong in-depth knowledge of B2B marketing principles and expertse in the full range of marketing activities including PR & Comms, gained within technology and/or professional services.

Skills & Experience:

  • Demonstrated experience and expertise within technology and/or professional services
  • Powerful storytelling skills with the desire to bring nonlinear ideas to the table while executing a defined business strategy
  • Strategic thinker with the ability to drive results both individually and through extended teams
  • Experience building media strategies and working with external PR and media agencies 
  • Experience successfully managing multiple complex projects at a global level
  • Experience with the use of a variety of digital channels to deliver initiatives to targeted audiences
  • High level of influencing and networking skills
  • Deep experience working in a highly matrixed environment, leading through others
  • Track record of leading successful cross-functional programs
  • Strong commercial awareness
  • High-level of creativity and energy, able to inspire, engage and influence 
  • Available for occasionally global travel in 2021

 

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