​​JOB SUMMARY

Our client is one of the largest B2B electronics and technology corporations in the world, who are searching for a Lead Campaign Content Manager to work alongside the campaign managers, and reporting into the head of content. You must have 7 years of experience (minimum) in strategising and mapping content across all channels within a B2B environment, preferably at a technology company. Please do not apply, if this does not mirror your experiences. The ideal candidate will have a passion for writing, and come from a content background with either creative or written as their core strength, bonus if you have both, they will be working with the creative, content and external partners to manage the content and optimise accordingly to ensure that the campaigns deliver and reach the right audiences (knowing what excellent looks like). Being commercially mindful and working alongside the sales team to understand the output of particular campaigns, and working alongside the wider campaign team to optimise and improve.

Responsibilities

Content strategy development

• Develop and implement content strategies for pan-EMEA marketing campaigns which align to business objectives.

• Conduct research into preferences and behaviour in the context of content consumption across target audience groups to develop a campaign content strategy based on buyer intent.

• Plan an always-on/ongoing cadence of campaign content for activation across EMEA.

Content creation and management

• Oversee the production of high-quality, customer-centric content, including blog posts, sales presentations, email campaigns, landing pages, video scripts, eBooks and more that support inbound content marketing and outbound content programmes.

• Develop productive partnerships with content team, agencies, copywriters, designers and other stakeholders to produce content that helps influence behavioral / mindset changes with customers and