Associate Director, Brand & Content
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Location
Greater London
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Sector:
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Job Type:
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Salary:
Circa £45,000
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Contact:
Joanne Watkins
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Contact Email:
jwatkins@vmagroup.com
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Job Ref:
JW916040
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Published:
over 1 year ago
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Expiry Date:
2022-09-12
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Consultant:
ConsultantDrop
A national education charity is seeking an Associate Director to join its corporate team. The not-for-profit organisation develops programmes designed to support teachers and school leaders throughout the education sector, to improve outcomes for pupils from disadvantaged backgrounds. Reporting into the Marketing & Communications Director, and with several direct reports, your focus is on Brand and Content, playing a pivotal role in enhancing the organisation’s positioning, tone of voice, content and reach to stakeholders and audiences. This is a wonderful opportunity to utilise your skills in a purpose led organisation.
Key responsibilities:
Develop and deliver the content strategy (including digital content, publications and events)
Lead on the social media strategy; oversee effective use of channels, including planning, scheduling, and monitoring and evaluation, to increase audience engagement and conversion
Lead the development and quality assurance of the brand, and the language and visual identity that help shape it
Work closely with the Associate Director of Marketing and Digital to maintain and develop the website
Provide strategic direction for external events
Manage trademarks and ensure that monitoring and evaluation is integral to every project
Key Skills
A strong commitment to education and the non-profit sector
Experience in designing, delivering, commissioning and managing projects to deliver high quality outputs
Excellent copywriter, with the ability to quickly produce high quality work tailored to audiences and effectively delivering key messages
Experience of strategically developing content and social media approaches
Experience and skill in using and analysing data
Experience of creating and commissioning a range of digital and visual content
Experience of working with Content Management Systems, Social Media platforms
Experience of leading a team / line management
Highly organised / ability to multi-task in a fast-paced and target-driven environment