Come and join us for the next session of Meet the Author in Conversation with VMA GROUP with Anne Gregory, Professor Emeritus
Stabilising The Compass
In Strategic Public Relations Leadership author’s Anne Gregory and Paul Willis talk about four strategic imperatives that senior communication professionals have to balance: obligations to society, preserving the value of organisational assets, securing the stakeholder network and operational excellence. But what happens when all four of these points of the compass become de-stabilised? That’s the reality of the context in which we all operate these days. The quest for a gyroscope that keeps the compass balanced and the organisation on course is the new holy grail in communication.
In this Meet the Author session Professor Emeritus Anne Gregory will lead a discussion about the internal and external forces that are making the communication environment more complex, messy and difficult to navigate. She will offer some suggestions about how the compass can be stabilised. She doesn’t claim to have all the answers, no one does. What she offers is a route-map for thinking through the implications of these issues for senior communication leaders.
Strategic Public Relations Leadership is the acknowledged leadership text in communication - come and meet the author and discover why. Anne provides a different level and type of thinking about communication which is rigorous, yet intensely practical. Go home with a framework that will help to transform your approach and your team.
I hope to see you there, and if you have any questions, please do let me know.
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